the asbury park press was an innovator.other-- machinery for labor, and produced at a much larger scale. cutting costs, a virtual necessity for businesses who wish to stay in business, and their necessity ultimately rebounds to our, the consumers', benefit. to survive in rapidly changing markets, businesses must take risks to cut costs wherever they can. by substituting cheaper raw materials or new technology, managers can increase their margins of profits. if they can't keep up with change, they're forced to shut their doors. for economics usa, i'm david schoumacher. captioning is made possible by the annenberg/cpb project captioning performed by the national captioning institute, inc. captions copyright 1986 educational film center annenberg media ♪ for information about this and other annenberg media programs call 1-800-learner and visit us at www.learner.org.

asbury park. he has a question for you.rk, new jersey. i'm sure where you are right now, breezeyi point, those places. what can the government do if anything to prevent a recurrence of a horrific natural tragedy like sandy and in terms of beach erosion and in terms of residential stuff? where will the housing be rebuilt? can the government do anything to help prevent or minimize other natural disaster like this? >> kit. that's why the best part of the -- bill was passed, it is going to provide for litigation money. elevate the homes and have more -- army corps engineer workers. >> that's part of what the bill calls for and money. army corps with their study, we know the appropriate place to put jetties or sea walls, whatever is necessary, to protect the homes coming in. what we are doing is talking to people from all over the world and because -- others have suffered from similar kinds of storms and we want to make sure we are doing the best kind of technology to protect the homes for my storm that takes place in the future

at a road race in asbury park, new jersey, still recovering from superstorm sandy. on the iconic gold helmets of notre dame's football team during his spring game. and in major league ballparks. fans sang the red sox anthem, "sweet caroline," when word spread the suspect was in custody. led by neil diamond. ♪ sweet caroline ♪ da, da, da ♪ good times never so good ♪ so good, so good, so good >> reporter: but good times that will never be quite the same. april 20th is an important day in boston history. it's the day fenway park opened, the day ted williams first swung a bat for the red sox, and today, it's the day when victory was in more than just baseball. lester? >> you win. best assignment of the day. thanks very much. that's "nbc nightly news" for this saturday. i'm lester holt, reporting from boston. i'll see you tomorrow morning on "today," then of course tomorrow night. good night, everyone. thanks for being here. -- captions by vitac -- www.vitac.com >>> the search for answers continues today in boston after the second bombing suspect was captured as the worl

coming up on "morning joe," governor chris christie joins the set in asbury park.ate on the recovery efforts there and across the state and we'll check out with willie geist live in the rockaways. "way too early" is coming right back. ♪ playtime is so much more with a superhero by your side. because even superheroes need superheroes. that's why purina dog chow is made with high quality ingredients, including 23 vitamins and minerals. to help keep him strong. dog chow strong. and i've been around the toughest guys in football. and now i'm training guys who leak a little to guard their manhood. with man style protection... whoa... of new depend shields and guards. who are you? this is my house. perfect. come with me. built you a little man space under here. how 'bout that. sweet. see depend shields and guards are made to fit guys. that's awesome. i trained that guy now it's your turn. go online for my tips to help guard your manhood. with new depend, shields and guards. [ dennis ] allstate wants everyone to be protected on the road. whether you're an allstate custome

i think we're making tremendous progress in asbury park. hard as other communities but we still took a punch. our boardwalk is prepare and we're getting our beaches and businesses back up and running and we're preparing for one of the best summers yet we're going have at the jersey shore. >> what are the challenges, the short-term and the longer term challenges. >> well, of course, the summer season at the jersey shore is our bread and butter. so we have a lot of mom and pop businesses that really make their livelihood from the summer season, and we're trying to get them open and at the same time, we're trying to get our employees back employed. we have thousands of businesses, just mom and pop businesses, that suffered damages and are closed, and so we're trying to get them back up and running, employees back to work, and people back in the doors of those business. >> 39,000. that really is an eye-popping number when you hear it out loud. that's the number of folks who are still homeless in the state of new jersey. why are so many people s

. >> i learned that natural disasters are violent events and cities in this country, asbury park, boston, manhattan, nothing stronger than the resilience of the people who live here. >> yes. >> no doubt about it. if it is way too early, it is "morning joe." please remember six months later so many people still suffering after sandy. the rebuilding continues. now stick around because chuck todd and "the daily run-down" next. >>> the syrian situation putting pressure on american leaders to do something but the big question is what. president obama's red line reality even has more haw kish hill voices urging caution. also this morning, deep dive into how much the message coming from the states and governors around the country sounds a lot different from this debate that happens in washington. a look at the state of the state literally by the numbers. another white house correspondents dinner is in the books. the president and conan dished out serious zingers stinging the political press. we will have the highlights and, of course, the low-lights. >> good morning from historic churchill down

. >> speaking of jersey, we're going to be at a place you know pretty darn well, asbury park on april the stone pony. >> we've done shows there. >> jersey is coming along, but too slowly. >> well, yeah. the whole process has been really slow. the whole rebuilding thing. it's a constant thing we should be improving and we just never seem to get that right, that whole, you know, fema thing. it just doesn't ever seem to quite let's be ready for this and come in quick with the help. never fast enough. >> it's never quick enough, katrina to sandy. all right, steven, thank you so much for being here. >> i'll see you at the richard rogers. >> i will be there. >> it's only 15 shows. >> are you serious? >> that's it. >> i'm definitely going to be there. it's onceuponadream.com where to go if you want information at the richards rogers theater for a limited time only. >>> coming up next, business before the bell. more trouble for boeing. first the dreamliner gets landed over battery issues and now 737s under scrutiny. i think i'm going to take a train. details are next in business before the be

um, what readers care about in asbury park, new jersey, is very different from what they care about in palm springs, california. so, um, we did both qualitative and quantitative research in every market to narrow those things that people care about most. and so each community has a written plan. they know who their audiences are, and can it's not, it's not universal by any means. >> but to the content of that, some examples of some friends you're seeing -- some trends you're seeing across, you know, across your newspaper, your news organizations. >> not -- it didn't surprise us, but we were delighted to find that just without exception the number one interest is watchdog journalism. everybody expects us to be their eyes and ears and stay true to that mission. so that was really excitingment watchdog journalism was number one everywhere. but there it splinters. um, the environment is big in a lot of places, raising a healthy family is important in a lot of places. but then there are very unique things, too, like in many our military communities the issues of retired military folks are v

what readers care about in asbury park, new jersey, is very different than what they care about in palm springs, california. so, we did both qualitative and quantitative research in every market to narrow those things that people care about most, and so each community has a written plan. >>> who their audiences are, and it's not universal. >> but going to the content of that, an example of some trend you're seeing across your news organizations. >> it didn't surprise us that we were delighted to find that just without exception the number one interest is watch dog journalism. everybody expects us to be their eyes and ears, and stay true to that mission. so that was really exciting. watch dog journalism was number one everywhere. but there it splinters. the environment is big in a lot of places. raising a healthy family is northern a lot of places. but then there's very unique things, too. like in our military communities, the issues of retired military folks are very different from people other places. so, there were some broad themes but we're trying to drill down into precise topics.