our jobs depend on it." >> thank you for calling ashford university. >> smith: bridgepoint says ashford has zero tolerance for unethical behavior. >> the focus is to start the student, whether they're academically ready whether they're financially ready, they need to start class. >> smith: ray campbell worked as a financial aid advisor at the university of phoenix. once a student was recruited, it was his job to hook them up with a loan so they could start paying for classes as quickly as possible. >> if i put on my report that the student's not ready, and they don't start, i would hear it. i would constantly be pressured with "why aren't they ready? is there a way we can start them? what can we do to get them ready?" the focus was on "this student needs to start." period. >> smith: just weeks before this broadcast, the university of phoenix replied at length to a list of written questions from frontline. on the question of pressure tactics, they said: "should we find an enrollment advisor misleading students, prompt action would be taken, including termination." in the same letter they