ashlee vance got a peek inside the apocalyptic code bunker. ee: we are here at 78 degrees north latitude, at the site of the future github arctic cold vault -- code vault. he is depositing 6000 of the most popular open-source projects in an archive inside this mountain. open the vault. this is how it works. the data is stored on a reel of film coated with iron oxide powder. the information can still be read by a computer, or if need be, by a human with a magnifying glass. how long with this last? >> dear competent for 1000 -- we are confident for 1000 years. ashley: you think this -- ashlee: you think this could last for up to 2000 years? github is the main place people go to write open source code. tens of millions of people hop on github and create the applications that make the world tick, which is why he wants to protect it from terrorist hackers electromagnetic pulses, and other unforeseen disasters. ok. it's basically a toolshed, but it's still cool. >> into the data vault. >> this is reel one of the get hub arctic code vault -- the githu

taylor: that was ashlee vance., former american express ceo and chairman ken chenault discusses his effort to link with higher education programs with employers. his position on the board of the denver-based, fema ed guild , education, that is next. this is bloomberg. ♪ the education industry appears to have given birth to its newest unicorn one that wants to connect to educational programs with the understanding that higher education can lead to economic mobility. guild education is a denver-based female lead unicorn that is fresh off of an infusion of cash taken into the unicorn status. on thursday, i spoke with the ceo and a member of its board of directors, ken chennault, who happens to be the former ceo of american express. >> at guild we partner with leading employers like disney and walmart to collect education -- connect education for their employees with the corporate strategy. we have done it by building a technology platform that enables companies to offer education to their employees and in partnership

joel: the story is about ashlee vance and this effort to archive code in a vault in the swedish arctic. it is sort of an incredible one, because maybe you have heard about this seed vault, about the worst-case scenario, the world as we know it comes to an end, at least there are seeds you can plant. right next to the seed vault is a code vault. kailey: talk about why this is important. joel: earlier this year, microsoft bought github. they are based on this idea of open source. open source has been around for years, and it is ultimately this thing that powers a lot of the things we use, even from little parts in your car are built on open source code. the thinking is that stuff is maybe the most powerful code in the world. let's make sure there is a backup for it. jason: i've got to ask you about the rag story. joel: one of my favorites. we love these stories that are often about things hidden in plain sight that we take for granted. take the rag, the humble rag. there is a modest industry behind making those rags. there is a book that came out, and this is one of the excerpts we bough