million people signed up to receive texts from thousands of what they call leaders including ashton kutchernnifer low paz, doctors and yoegga teacher. they pay a fee to market directly to them just raised $40 million from salesforce to fuel growth with businesses here's what the ceo told me. >> social media and marketing channels are noisy it's very competitive. difficult to cut through that. we think there's a need on both sides of the marketplace for a more direct connection ultimately when you're able to text somebody you're instantly cutting through all the noise and instantly delivering value we think that's just something that just doesn't exist today on the current landscape. about allowing your community to be a part of the conversation and building a much more long term relationships with your consumers, versus simply trying to remarket and retarget to them. >> now, community is one of a range of tools fueling the creator economy. pate tree patrian and others, online classes and coaching and cameo so keep can be paid for appearances. facebook, twitter and snap want to hold on to cr

. >> stephen: your husker the lovely and talented ashton kutcher, holy-- hollywood hunk. >> he's hot.s a venture capital hunk. he has invested, on the ground floor, i remember we had him on the old comedy central gig, a million years ago and talking about this thing, this airbnb thing. i said that sounds like a terrible idea. but is he on the ground floor like that, he is the ground floor of what, acorn, like that. do you vet any of this stuff? honee're going to put d say mub in this. and you go stop, no, no one wants a service that delivers fiber optic cable and chocolate cake. >> yes, this happens nightly. the sad part is it happens probably too often. and the best part about him is h is really smart about including me in everything and making sure that i am aware of everything that is happening. he is also really smart at knowing that sometimes you shouldn't listen to your wife. so there have been multiple, like i am a big consumer. i feel like i have really good instincts on consumer goods, so coming out of our personal account, i will do that. >> stephen: so if you would buy that

. >> they are a lot of fun so say both mark cuban and ashton kutcher. board specifically for you. it is portable, lightweight and fits into a backpack which makes it easy to carry around when you're headed to the water. today's a good day to buy them. we have a huge assortment that you'll find online. they're 50% off. this size is $30. >> great deal there. anyone who knows "shark tank" you know that three sharks are always better than one. tell us about this mat that landed a deal with the trio on that show. >> so those three happen to be branson, cuban and grenier. they were all into the grypmat specifically designed to keep tools close and secure while you're working around the house under the hood of the car, in the garage, on a ladder, wherever it is. it's a specific mat that has a flexible nonslip contour that it flexes to any surface that it's on to make sure that your tools don't slide away so that you don't lose them in the midst of a job. designed by an air force veteran specifically an f-16 weapons mechanic. it got the seal of approval of the