>>ashwani singla is the ceo of a communication advisory firm. he works hard during the week. but hisweend is off limits, reserved for his passion... >> it's just a different feeling when you've got a machine which is 1,500 cc, and you're riding at 100 plus with the wind on your face on a long ride. it's a completely different feeling, and for me it's a little bit of a reality check of my life, because one day on a ride out cleans up your head completely. >>reporter: biking as a stress-buster is gaining traction. this growing demand is also attracting motorcycle manufacturers from japan and europe, bmw motorrad is now selling imported superbikes, through bmw car dealers in 3 major cities. but starting at 37,000 dollars, these motorcycles are not easyon the wallet. >>it cannot be an affordable bike to the common man... those who love speed, those who love adventure, those who are looking into the high lifestyle, we are targeting those people actually. >>reporter: ducati is another company betting big on india. it recently opened its fourth showroo