perhaps these problems are self- inflicted. >> there is an asian stereotype about being quiet and geeky being a team playing working really hard and really smart. and that stereotype is by and large true. >> reporter: he is one of the cofounders of the asian leadership program at stanford university. the kind of boot camp for future executives. he says even today, asians have to work at overcoming negative perceptions. >> there is a social norm that asians are not good leaders. so when you walk into a room you're assumed to be one of the norm. so unless you show me that you're not, then you're soon to be. >> reporter: having highly visible asian executives can be good for business. john chen says it can help attract and retain asian tech workers. >> you want the employee to feel like they have upward mobility across the board. people are happier, do the job better, represent you better. >> reporter: the chief technology officer and executive board member at a software company. at a conference he said a few words in hin di in his keynote speech. a woman if the audience says she and other

. >> what they tried to avoid, at is the asian stereotype, which can be dismissed as an alien threat. he is the eccentric and crazy. ,o have a home grown voice iconography, the costume comprised of u.s. army boots, fatigues, political t-shirts and the chinese coast, the japanese , all said to confuse the audience. confuse, manipulate, to shock. westerng knowledge of iconography, western history, western aspirations, culture manipulate them through language, a few words, it cannot be dismissed as a crazy alien threat. it sounds more like a threat from within, even though the news drove footage suggest that he is somewhere in the desert. we find out that he is a lot closer. tavis: i am always fascinated by this. you guys have been so good in keeping the secret. i've been trying to find a bootleg copy -- i should not say that. the studio has been very good at keeping this stuff under wraps. i do not know how they do it these days. how does a controversy even erupt? comexyou go back to the of the 1960's, the mandarin was invented in the 1960's. solid evil. blurred, is manipulative. the co

we are also held back by the internal was asian stereotypes.e at my wedding so you remember this. my brother and sister gave the test and said high, we are cheryl's younger brother and sister but we are not really her younger brother and sister, we are really her first employees, employee 1 and employee 2. because cheryl never really played as put child. she just organize other children's play. everyone laughed. it was funny that and it is funny now. they said it with love but there's something not funny about that because what they worth saying is i was a bossy little girl. >> were you about the little girl? >> absolutely. the question is how do we experienced that because of the stereotypes? little boys are almost never called bossy because when a little boy indeed there's nothing to note. it is expected but when a little girl leads or organizes other kids she is bossy. we are communicating very young, it is those stereotypes we internalize. everyone can do this, go to a meeting and watch what people say. relative to the same level of positio

, whether you are a northeasterner, southerner, african-american, hispanic, asian, every group passed the battle a stereotyped in being seen as cut from one big costs. when i got to cnn, the people who liked me started sending in sexy latino my accent. the people who did not like me knowingeet about my mexican accent. well, i'm not mexican. not every hispanic in the united states is of hispanic descent. frankly, i did not know i had an accent. everyone in miami talks like me. what accent? [laughter] i think it's very important that people who are in the media tried to do as much as possible as people who do have a public platform, tried to do as much as possible to increase the perception, to vary the perception, show for example that there can be a puerto rican congressman, a democrat in chicago, and a pr and mormon republican elected in idaho. cuban elected democrat senator from new jersey and a cuban american senator elected in florida and a cuban elected senator in texas and they can be completely different in ideology as, in fact, they are. i think as our leadership and gains ground, for example, my cong

, whether you are a northeasterner, southerner, african-american, hispanic, asian, every group passed the battle a stereotyped in being seen as cut from one big costs. when i got to cnn, the people who liked me started sending in sexy latino my accent. the people who did not like me knowingeet about my mexican accent. well, i'm not mexican. not every hispanic in the united states is of hispanic descent. frankly, i did not know i had an accent. everyone in miami talks like me. what accent? [laughter] i think it's very important that people who are in the media tried to do as much as possible as people who do have a public platform, tried to do as much as possible to increase the perception, to vary the perception, show for example that there can be a puerto rican congressman, a democrat in chicago, and a pr and mormon republican elected in idaho. cuban elected democrat senator from new jersey and a cuban american senator elected in florida and a cuban elected senator in texas and they can be completely different in ideology as, in fact, they are. i think as our leadership and gains ground, for example, my cong

and i say okay, that's a cool cartoon stereotype, but being black, it's many things. just like being white or being asian of not black enough coming from the older very pale white man pissed me off, if i can say that. and so i had to speak on that. >> so when are you and bill going to lunch? >> i would take bill maher to lunch any day of the week. like i said, pre that statement, i had been a big bill maher fan. i love comedy. i think he's an incredibly bright man. so that's why it's not that my feelings got hurt. no. my feelings have been hurt because like you, i was raised in that environment like i just said, i was a kid of pbs. so my mother raised me a certain not to not be black but to try to take in as much as i can. i'm a man of the world. i'm not just a man of my hood. i carry that with me, but i've been all over the world, and i want to be an example to any other kid that wants to do that. that's why i stood up to that. i wish i didn't have to because at the end of the day -- >> i understand. >> -- i just want to laugh and make people have a good time and give away cars and make stuff up. >> i d

asian. every group has to battle stereotypes. we are cut from one big cloth.ot to cnn the people who like me would start tweeting me and sending me e-mails about my latino accent. the people who did not like me would tweet about my annoying mexican accent. i am not mexican. not every hispanic in the united states is mexican descent. frankly i didn't know i had an accent. everybody and miami talks like this. [laughter] what accent? but i think it's very important that people who are in the media try to do as much as possible and people who do have faith public platform try to do as much as possible to increase the perception to vary the perception, to show for example that there can be a border region congressman democrat and chicago in a puerto rican mormon republican congressman elected in idaho. that there can be a cuban-american democrat elected senator from new jersey and a cuban-american senator elected in florida. a cuban-american senator elected in texas and they can be completely different in ideology as in fact they are. so you think as our leadership

stereotypes through humor, it was never his intention to offend. this latest controversy coming after a general motors ad featuring ching ching chop suey. people claimed it was offensive to asiansd. they also make hay over a volkswagen advertisement over a jamaican attitude. despite controversy jamaican tourists said they loved the ad and volkswagen stood by it, which means perhaps there's a fine line between edgy and offensive. >> lefrg be all right. >> reporter: for "cbs this morning," terrell brown, new york. >>> gayle king is here along with abbie clawson. good morning. >> good morning. >> tell me about the mountain dew advertisement. >> i am starting to wonder what's in the water. the mountain dew ad, not just racist but a little bit misogynist misogynistic. what happened is they went out, tried to borrow creativity from tyler the creator, trying to avoid controversy, and this is somewhat we got. >> let's talki about tyler the creator. his twitter is #ftyler and he uses the exact word and there's a picture of him eating a roach. i think, abbie, isn't there a way to be controversial and provocative without being insulting? >> absolutely. listen. we see 250 to 500 add as day

asian person. so i'm sitting there and i'm watching these movies and i'm seeing how black people are portrayed in these movies. and a lot of times i'll tell you, it is full of stereotypes. it was kind of insulting. it was kind of depressing. then i walk out of the theater and i wonder, what do these people think about me because they just saw that? so immediate image resonates. finally, i considered as well as getting at with you. you were kind of sing a bunch of things but one of the dangerous thing is if you don't have accurate information you can't make good decisions in a democracy, right? and in school journalism were all about accuracy. some media outlets that are filled with stereotypes and prejudice are not accurate. so, in my book can each chapter takes on a different element. i think what i want to do now, especially since c-span is taking this or booktv, i guess i should read some of the book, right? i'm going to read a little bit out of the first chapter. this is a passage that involves me and my good friend, bill o'reilly. .. >> o'reilly has called me dishonest, racially motivated is and one to have dig biggest -- one of the biggest race baiters in the cou