if major gangs come to a developing country, the halo effect of you know a great brand like the asian winter games actually has passes off that positive impact to the nation. >>along with the winter olympics in sochi and the fifa world cup in qatar and russia.... these gamesare part of a trend towards emerging markets hosting global sporting events. >>more and more interesting developing countriesave t that kind of money now but i think also the tv audiences are up for a bit of variety. i think they're interested in seeing new places, new landscapes, new cultures. >>and why embracing sport is good for the health of the population and the economy. >>hello and welcome. i'm eckart sager and this is world business, your weekly insight into the global business trends shaping our lives. this week we are coming to you from kazakhstan... where the asian winter games are being held. an event that is not only a great source of pride for the kazakhs, but also a great chance for this young nation to showcase itself to the world. >>reporter: more than 800 athletes from 27 asian countries competing for 65

if major gangs come to a developing country, the halo effect of you know a great brand like the asian winter games actually has passes off that positive impact to the nation. >>along with the winter olympics in sochi and the fifa world cup in qatar and russia.... these gamesare part of a trend towards emerging markets hosting global sporting events. >>more and more interesting developing countries have got that kind of money now but i think also the tv audiences are up for a bit of variety. i think they're interested in seeing new places, new landscapes, new cultures. >>and why embracing sport is good for the health of the population and the economy. >>hello and welcome. i'm eckart sager and this is world business, your weekly insight into the global business trends shaping our lives. this week we are coming to you from kazakhstan... where the asian winter games are being held. an event that is not only a great source of pride for the kazakhs, but also a great chance for this young nation to showcase itself to the world. >>reporter: more than 800 athletes from 27 asian countries competing fo