the nasdaq's intraday bounce had everything to do with a company called asml. asml. a dutch semiconductor equipment maker that reported outstanding numbers last night, causing the stock to rally more than seven points. all right. you may not know this $54 billion company, but you've definitely heard of their clients. think intel, samsung, taiwan semi-texas instruments, which order gigantic, expensive pieces of equipment from asml in order to make all sorts of chips that go into all kinds of devices from the internet of things, cell phones, personal computers, and aton mus cars. when semiconductor companies by equipment from asml, they're making a real commitment, a commitment to produce smaller, faster, better chips that could be used well into this next decade. like i said, this stuff is expensive, and purchasing semiconductor equipment means putting down a lot of money up front. so what happens when asml gives us such an incredibly bullish forecast like it did this morning? the read-through here is straightforward. we got major rallies in the cell phone chip makers

we'll talk about during stop trading asml and how that is controlling everything today in tech. call. huge conference call. >> what? >> it is worth noting that tech has been -- the growth names have been the best performers so far. >> qualcomm up today. asml, a company that makes semiconductor, one of the greatest supporters in the semiconductor, there's only a couple companies left, lam, kla10 that's the demand on semis to make more semis. but you'll sequal come go up, see nvidia go up, this is a conference call basically saying business is incredibly strong. if you don't know asml, then you don't know the semiconductors. >> okay. >> what do you mean okay? >> okay. >> i got another one for stop trading. don't worry. watch the show. or you can go to switzerland. one day i'll get there. the went the streets are very clean. no gum on the streets. >> yeah, good skiing. snowball fights as "squawk box" likes to show us from time to time. dow's down 50. we'll get another stop trading with jim in just a moment. don't go away. uthintobp tedo k y al ®arhycansprsu oltovohe uthintobp tedo

and asml higher by 4.5%, having reported forecasts topping full-year net sales and gross profits. the chipmaker says it expects the healthy demand for memory chips in the fourth quarter to continue into the start of this year. and novozymes posting fourth quarter sales which beat estimates and it announced as well a share buyback program up to 2 billion danish krona. but they also published plans to cut 198 jobs as it reallocates resources to capitalize on high-growth opportunities. a lot going on in the markets. it doesn't end there. >> absolutely doesn't. we'll kick off the show in davos, talking addidas. their new ceo promised made conquering the u.s. market his top priority. addidas reporting strong u.s. sales growth in recent quarters but lagging behind nike in terms of market share. the ceo of addidas joins us now. conquering the u.s. market, one of your top priorities here. how concerned, how optimistic are you by the prospect of a united states run by president-elect donald trump and what will it mean for the u.s. consumer? >> for our business in the u.s., i'm extremely op

this week, asml, which makes semiconductor equipment like lam does, including machines that western digitalht be, gave me tremendous confidence about demand for its own products. to me, that indicates that both wdc and lam could report blowout quarters. i'd own them both into earnings. you want an infrastructure play that can last through the early days of the trump administration? well, let's say caterpillar should fit that bill. i say should, though, because there's another side to the equation. cat's been hurt by the strong dollar. you know what, there's too many cross currents here. can't recommend it. but if cat were purely domestic like united rentals, then it would be a home run. unfortunately, united rentals reported on wednesday, too late to give us a call on cat, but i bet it has some good things to say when it reports. we also hear from bristol-myers thursday morning and we learn of another disappointment with their lung cancer franchise today. bulls had hoped if you combined two of their key drugs, it would lead to a dramatic improvement in patients. tests showed otherwise. down

morgan stanley this week, citigroup, asml, csx just the other day. united continental. union pacific this morning. netflix. they were all consistent with an improving economy, same with skyworks solutions, the most important semiconductor company in cell phones which reported a gang buster number just this evening. same goes for the jobless claims numbers this morning and the housing start figures, which were red hot. wow, i was really surprised how good they were. i cannot stress enough just how important this entire economic backdrop is because, well, look, if the economy were to faulter and the trump agenda gets backed up in congress, then the whole stocks are on a sugar high theory, it will get more gravitas. the companies themselves are telling us that business in this country has turned a corner, and that is the echo on so many calls whether it be the union pacific call this morning or a lot of banks, like bank of america. it gives me confidence that a trump selloff isn't really warranted here. so if we get one, we can take advantage of it and do some buying of th