let's bring assaf in and put him in the hot seat. time for the questions.ome have a sit-down next to me. the first question? >> how large is your market and how many have you sold so far? >> so far, we have sold over 1300 units in just a few weeks. we are preselling them, delivering them within months of date of purchase, and the plan is to sell them in the tens of thousands at least and upwards from there. >> jessica? >> so how competitive, how much of a threat really are other companies to you? >> it does look quite similar from the outside, it's a new product. a lot i expect will come out. what i can tell you is this is not a trivial problem to solve. >> do you see the price point coming down or do you kind of see it around $700? >> it's significantly cheaper than anything that's remotely comparable right now. do i expect the price to go down, yes. with units -- with multiple units sold, the price will go down. >> what are your margins? >> at the moment, they are rather limited. >> limited as in what, what range of percentage? >> 30%. >> 30%. okay. jessi