you all have long been associateded with amfar but i want to talk about kiehl's which managed to grow during the recession. wh was it about the company that made people keep buying? quite to be around for 161 years, you have to be doing a lot of things right. there were three key factors. first of all, we have always hung our hats on customer service. when people are watching their pocketbooks more closely, you have to make sure you are delivering on that. number two, we have been made in america and created in america the entire time. lastly pricing. whether you have a lot of dollars in your pocketbook or e barely getting by,ou wan to make decisions that are cost fective. those ththree factors reall way and our adadvaage. >> any of our audience who deal with their budgets struggle th as. kiehl's is known for having expensive agreements its products but selng at the low- end of -- ingredientsts iits products but selling at the low end d of the high yen level. has there been any pressure to raise the prices? >> 0 pressure. because we have alwaysteered away from classical approaches lik