power and assoctes. ♪ ♪ liz: when i say college campus, i bet you immediately picture youngsters in theirring school hoodies, but lately the landscape of college towns is really changing and attracting a surprising new demographic. baby boomers, that's the group born between the end of world war ii and 1964, are increasingly retiring to more vibrant venues such as college towns. so what's behind this new trend? jeff flock live at ann arbor, michigan, with more on this. >> reporter: it is behind people who just don't want to give in, you know? the generation before the baby boomers, they were content to go to dell wwb and pray shuffleboard maybe, but not the guy in the front seat of this car. john reid is 95 years old. you would not know it to to talk to him or let him drive you around the campus of ann arbor -- >> you'll be sorry. [laughter] >> reporter: john, why -- you know, you retired, why would you retire to ann arbor, michigan? it's about 14 degrees out there right now. what are you doing? >> well, first of all, it was easy to retire here because i already lived here. but the choice