astrobiotics and lunar express are competing.w biotic is proposing splitting the $70 million prize with other companies to set up nascar for moon rovers. >> this is our entrant. >> astrobiotics, are selling advertising space. >> different companies to have their messages and branding and social experiences happening on the surface of the moon. >> it's competition for sport and for business. both companies will also be carrying paying customer pay loads to the moon. moon express will transport a telescope and astrobiotic will bring among other companies, a japanese sports drink. >> bakari sweat, to serve as a time capsule for kids of japan to put their dreams in. >> until now, this is what moon exploration looked like to americans. apollo missions, astronauts, a bit of golf. >> there you go. >> not sports drinks and nascar races but commercializing space means that. it's going to become commercial. >> jim mcdivvet and i. when you see a really creative innovative lander on the moon and you have a close up on it and there's budweise