i want you to spend on athleta, i don't care about a share buy back you are doing plus 20% in athleta and it would change the way you add value to stock. >> we upped our cap x and spending at the level of $8 million a year. we got advantage of the tax laws which we are appreciative of we are disciplined and focused i want to make sure i can return on the rate of capitals. and secondly, any company and if you hear opposite, they are not telling you the truth, any company has management capacity. so what we try to do every day is spend to an rioc number and spend to the capacity to execute. so i agree, we will always be disciplined in returning excess cash to our shareholders but management job is to invest in profitable growth. >> one of the things i have seen you do better than most is targeting the right people which means using social media now in terms of reaching customers isn't it the best? >> our ad spend, our marketing spend, working media has pivoted massively. away from traditional media outlets. replacing media ads in your click stream is another way we are spending and the

what he said about athleta. >> i don't care if it's a millennial or 70-year-old woman, she sees thatelate to and it's a powerful equation. >> full interview coming up at 6:00 p.m. eastern on mad money i love atleta. it's pricey but -- >> see, i got push back when i had good things to say about gap, they're built for this environment and they never wanted to talk about atleta. but finally -- >> maybe just every gap story to an athleta store. >> maybe every banana store to a store. >> every now and then you can get a decent item. >> you can because they're always on sale. >> i love that fact. 40 or 60% off, what have you. >> my card has been used to buy things at atleta. >> yes, i'm sure with the women in your family we'll see you family, fast money begins right now >> "fast money" starts right now live from the nasdaq market site overlooking new york city's times square i'm melissa lee. traders on the panel today -- pete ja nair jan, guy adami. tonight on fast did mark zuckerberg pass the d.c. test? traders tell us whether they liked the testimony and if the stock is in the clear. plu