you just athounnounced it but t will be a point where somebody says you saved my dad. >> we get those every day. i was reading an amazon review and it was someone saying this device save midlid my life. it makes it very rewarding. you ask me why did i go there. it is encouraging by reading those. >> it has take an long time for people to warm up to the apple watch. so how long do you think it will be before personalized health actually becomes standard for some people? >> i think it will take longer than people think. we are the one and only fda cleared accessory for the apple watch. i think slowly as real medical devices come to market they learn this is a life saving device they will be accustoms to it. we live in the world of step counts an heart rates. that's not useful. >> my colleague mentioned this to you. you got something that no one else has. how difficult was that process if my company is try to go catch your company? >> our company has gone through $40 million of funding. >> it sounds difficult. >> it is challenging. for a start up it is a massive investment. if you're an