to buy out -- it came to a head when the partners who holds some shares sent an open letter to r atn lee the other streaming service in china. they are saying this is looking like he's profiting at the expense of baidu shareholders, who could profit from greater valuation from the company, saying that the short-term upside is minimal when you compared to the longer-term benefits of keeping a hold on the asset. it's asking the real concern, regulatory changes in china. haidi: that's the other side of the argument. it's not just, or not even just the shareholder activism behind this. he's saying one of the ideas was to spin off age and to listed in the mainland, given that it is still a -- it needs to start making money first, however he does say that in the future, keeping a handle over this kind of business means that i do look -- that baidu will make huge investments in i.t.. itse: ok, but what about drive to cut costs? this has got to be a setback. haidi: absolutely, a $2.3 billion cash injection. baidu has been going through a transition, trying to diversify. it's been burning through