people communicate in different means than on e-mail and location based, you know, atrack us. my smart phone says hold new the wrong place, you need to go to dollars now. it knows where i am. they know i'm going to traffic. it will tell me when to change locations on always. what is the first thing do you whether you download an application when it asks you to can you have access to your phone or agenda or location? yes, yes, yes, yes. this is what all of us does. and then we think we're in baez because we have a free application. do you think there is anything that is free? if it's free, you're the product, right? they want your information to sell. if you're a criminal, they want your information also to steal. this is the income distribution worldwide. it will be where the blue it and it's unfortunately here and where i come from. look at the development. at any given sunt, opportunity this is going on at the internet. while we're eating our roast beef sand which, this is the every day attacks. i told that you africa was not really utilized on the internet right now. but yo

atrack significant research funding. that's the part that pete decided to try to change. >> he was ready, sat, told us the vision, and saidan opportunity we've been given to change the world. he said -- these are his words six hours after diagnosis. he said i'm going to get this disease in front of philanthropists like bill gates. >> reporter: he and a friend from new york who also has als had seen occasional fundraising efforts who were throwing ice water at other things for good causes. after passing ideas back and forth, pete staged this massive bucket challenge in downtown boston. >> three, two, one, dump them! >> reporter: and that, so many people at once, so many buckets, is the one that caught a wave in boston and its key idea, make a donation in 24 hours or take the ice water. well, the chain reaction started. >> pardon the pun but it was like a waterfall. >> it was amazing, stupendous, incredible. that was week one. then when it went national i'm saying, my god, this is what it feels like to be in the middle of a viral ice storm. >> reporter: so that's how it all began. what about the impact? here's a man who is

using social media. there are even bonuses for the workers who make the most money. but how exactly does this new crime work? a friend request online. she's atrackive the thought. >> reporter: as john found out, that threat is recorded followed by a threat to put it online unless the victim pays up. >> she'd tell my family and friends, tell my daughter, tell my wife, you know, ruin your life, ruin your family. >> if anyone were looking at me right now, that's what they would see. >> reporter: what victims don't know is most of the women respect real. just prerecorded videos, programmed to obey commands. >> wave to you. there's a wave. >> reporter: wayne runs a support group for victims and gets thousands of requests for help. >> so far today, we've had ten. >> reporter: the scammers, he says, are ruthless. >> i don't think they care. i really don't think they care what happens. just so long as they get their money. they tell people, i'm going to ruin your life. they'll say anything to them. don't care about the consequences. >> reporter: police are targeting the trade, but most victims are too embarrassed to come forward, leaving the criminals hidd