after all the investigations, the ago atsies, something's going to have to an. >> ipg there's going toprivacy rule there's a california privacy rule scheduled to go into effect january 1st. stringent. so there's a big push to have federal privacy law before then. >> that road california, you can't trust them >>> next up, if wrur going to get regulated, you might as well write them yourself. jeff bezos says his company is writing laws to regulate facial recognition. their software has served a lot of contra versy and all bezos is doing is saying something that every other industry is fwlt of. they know a lot more about their own business operations than congress does. >> i mean the only difference this time is that the ceo is publicly admitting they're doing that >> which is surprising >> so many companies do try and write their own regular lations hand it off. that's called lobbying >> facebook said let us help you regulate facebook. >> classic the right way meaning hurt us where it's not going to hurt us. help us where you might not realize you're helping us. whether it's the oil and