consequences of driving too fast, the conquences of running a stop sign, stping off the curb not paying attentnif we slow down and do tha we'll bring the injury rate down as long as better street engineer and design and enforcement. >> i wanto ask about enforcement. i see people who completely nore all the rules, and i a bicycle fan, but i see bicyclists wh try to cut in front ome as i try to make a right turn or run the light. do you do theenforcement a lot now? is it getting tougher? > we have increased enforcent. in fact, this year, we saw 55% increase in theumber of citations ourfficers issued. we can't be everywhere so focus has to be on the behaviors that are most problematic as it relatin relates to the collisions, and ou talk about those rning red lights, speeding, not yielding toedestrians in crosswalks or yieldinin left turns, distracted driving, driving with your ear buds in the ear. >> because of this enforccent you this a 10% reduction of falities in the first quarter. that's great. >> it isgood. >> it's th beginning, right. >> there's so much to do with engineeng to make our stree