the audi people say the c.e.o.s can clear their minds. whoa, there goes a cone.ut this year, no one wanted to be seen having fun, given the spin out of the world economy. the talk in this closed-door meeting was about clamping down on the world's banks. bank regulation was a major theme that wouldn't have drawn much of a crowd a couple of years back. two years ago, there were economists here at davos who predicted the great economic crisis that we found ourselves in. but it doesn't seem like anybody was listening, then. >> schwab: it's a little bit like in church. the person who gives the sermon on sunday you cannot keep responsible for what the church- goers do on monday. >> pelley: klaus schwab's sermon on the mount is meant to bring social conscience to the pursuit of money. his disciples come to the mountaintop year after year, because the world is constantly changing and there may be no better place to make a deal. there are many paths to good health. that's why nature's bounty makes... a full line of high-quality vitamins, like fish oil for heart health. go

audi was a case where they were ultimately vindicated.there is not a problem with audi and unattended acceleration. in this case with toyota it's been pretty clearly demonstrated there has been unintended acceleration and toyota has to recall these vehicles. much larger in scale but a much larger company that has the resources to with stand this kind of impact. >> all right. phil lebeau, thank you very much. by the way, erin, the u.s. is going to investigate the brakes on the prius. meantime, ford says its hybrids also have a problem. so it's like we've gone from a scandal today on wall street to a problem today for the auto makers. >> isn't it interesting, the big giant bold 24-point font is about the prius and ford is the little skinny one below. so for now on a p.r. basis the u.s. auto makers are doing lral right. their recalls on the sly. >> we'll see how big the ford problem is. >> a fair point. >> still to come the friday jobs trade. we're tracking the money flows about 45 minutes into today's session. kind of holding steady here, d

the other thing with audi is there are five foreign cars in the super bowl this year.y and our time. >> one of the other advertisers is kia. this is just kind of -- i'm not sure what this is exactly. when i looked at it this morning, i smiled. >> it's these weird toys on a road trip. it went from nickelodeon. i wouldn't want the guy with one eye driving my car. they go around las vegas having a great time. it's a new suv. people with young kids who watch these shows will feel like they're still cool. >> still hip enough to exist. >> generally there's lots of references to other tv shows, old movies old music. people just want to feel warm and good and settle back and have a good time and just have a big american dumb fun day. >> when you watch, how do you watch ads on super bowl sunday? >> unfortunately i'm on my laptop and i'm tweeting and writing my blog. >> i'm sure we'll have a debrief on monday. nice to see you. thank you. you're watching "the early show" on cbs. give a book with your voice on every page. and when it seems impossible to love you more... i do. good

cars like the bmw 7 series, mercedes s-class, as a couple of examples, probably the audi a-8 as well. generally new electronic technologies are tried out on the most expensive vehicles and then, as the cost of those technologies comes down the curve and is reduced, we see them on less expensive vehicles. >> so i mean, let's take one of the ones, you know, you have taken the time, we're going to show them, the most electronically rely ant, shall we say, vehicles the bmw 760-li sedan, i bet someone out there drives one. you're talking about all of these things, active role stabilization, integral steering with power assist. i can keep going on. the rain-sensing windshield wipers. what if the sensing breaks? we can think of all sorts of problems here. do you think more electronics means more risk? >> certainly did does. i mean i was doing studies of automotive technology in the early '90s and, at that time we were concerned by drive by wire, which is one of the things suspected with troi right now, brake by wire, steer by wire, all technologies that were doab doable circa 1990 butt being

audi had a terrible issue with it in the early 1980's and it is very difficult with the to pin down ifit is human error. host: the associated press reports quality-control issues for toyota doing damage to retail -- resale value. kelley blue book drop the value of recalled toyotas by about 3%. edmunds the is said the traded value could fall by 10% in the short term. some may say it may be a bargain to go in and negotiate. guest: could you imagine how of the cold and is to sell a toyota? -- how difficult it is to sell a toyota? host:, cindy on the democrats' line. caller: i also wonder if this is not an attack on twitter totah. europe -- attack on. . europe had a computer overwrite ever since princess diana died. it only costs a little bit to put it into toyota and it cost $100 to put in to ford and another car. the most important part is to put the computer override in so people are not harmed. europe can do it for the past 15 years, toyota and the american cars can do it, too. guest: the caller is right, there is a computer program called the break override so if you are pushing your