what do ford and audi and volkswagen all have in common other than four wheels? they are all hiring silicon valley engineers. >> reporter: there is, of course, a lot of technology in cars these days, from cleaner burning engines, to gps, and even entertainment centers. the new tessla, still on the drawing board, calls for an enormous digital display. cars already on the road, like this ford, are powered by microsoft and can call up weather radar or even sports scores. intel said it would like to make $100 million available to manufacturers of dij call car devices. german car maker, volkswagen, just expanded its electronics research laboratory, or erl, in the san francisco bay area, and deepened its ties withstand ford to develop the cars of the future. >>> peter uhl is with volkswagen's laboratory in california. volkswagen, by the way, includes lamborghini, audi, bentley, in their labs with eric savitz. when we talk about technology in the car, that can be technology in the car, the kids' dvd. technology outside the car. you're doing all of it, right? >> mainly f

audi, bmws. in the rise of audi, audi is taking on bmw and trying to deposition them as a choice doing so through humor and promoting their brands, not by going all of the negative. not by saying that is a bad car. just, our car is better now. and i think that kind of argument works better in the commercial arena than it would in the presidential arena. >> we are amazed, allstate and farm commercials that take on geico these days, because it was just unbelievable that those huge companies would take on little geico ten years ago. >> full disclosure. >> our client, yes. so when they do that, we don't try to respond. we -- we think, oh, i can't believe we're in this same commercial with these people. and they sometimes call us geico and sometimes call us the 15-minute company or something like that. and i think -- i think that has actually helped raise the level of humanity in that whole category. i think the whole category where they used to tell you you had to buy this insurance if you love your

in the rise of audi, audi is taking on bmw and trying to deposition them as a choice doing so through humor and promoting their brands, not by going all of the negative. not seeing that as a bad car, just our car is better now. that kind of argument works better in the commercial arena than in the presidential arena. i can't believe we're in the same commercial with these people. sometimes geico is 15 minute or something like that. and i think -- i think that has actually helped raise the level of humanity in that whole category. i think the whole category where they used to tell you you had to buy this insurance if you love your children. and now it's, no, get the one that makes the most sense financially and don't make it so heavy. >> do you find that you often have to talk clients out of mixing it up more? do they come to you sometimes saying we can't believe this other fast food chain is charging 25 cents more for their burger, let's go for them? do you have to come to help and on the contrary you have to push them into some comparison? >> clients love their brands and we love the

vw with audi selling 1.3 million audis and about 200,000 caddies for general motors. the more profitable cars, mandy. >> that begs the question. do you think there's a point in time in the next year or two that vw can catch gm to become the number one? >> they have a good shot at it. this next year is tough for them in terms of a few things are slowing down, particularly europe is going to be tough. there are coming on strong, though, here in the united states. will they make up all the ground they need to with gm in the next year here in the u.s.? no. if they continue to be as strong in china, they have an outside shot within a couple of years maybe catching general motors. >> we are watching. thanks very much for that. oil is just about to wrap up the final oil trades coming in right now. let's get down to sharon with the close. hey there, sharon. >> hey there, mand yir. we're looking at oil prices down more than a $1 right now but above $106 a barrel here. keep in mind there are concerns about the export growth out of china that have weighs on the energy sector all

(candidates yell) well, your old movies like the ones about audie murphy and sergeant york, those were great movies. they're good patriotic movies. they don't -- they're not realistic. like john wayne movies weren't realistic as much, but they're very patriotic and they give you a sense of, "hey, you know, i want to go do that." (music playing) i'd come out of theater having seen some of these old films, movies like "pork chop hill" and "to hell and back" with audie murphy, "sands of iwo jima" with john wayne, i'd come out having -- feeling a peculiar thing. the peculiar thing was i wanted to play war. (tim o'brien) and i remember being with my little buddies, we'd go out to the golf course and pretend we were john wayne. (patriotic music playing) when you've got john wayne, you've already got history right there in front of you embodied in one character. he carries himself as a walking convention. (gene michaud) he's the older, wiser enlisted. he has to train young recruits and he has to be the father. if it's in the line of duty, i'll do what you tell me to do. but as far as my perso

. >> audi said profits soared last year. business was good especially for audi in china. for 2012, the chief executive expects earnings to match last year's results. for more, i'm joined now by our correspondent, who is sticking by on the floor of the frankfurt stock exchange. we just heard the premier markets looking pretty good, but how about the automotive sector overall? >> the sector is doing very well today. shares of bmw on top of the list. it also belongs to the best performers today. indeed, when you have rich clients, you can really make money, so the premium sector is a winner. this is one of the problems of opel. their clients do not belong to the rich, and their clients cannot compete with models, said the money that comes from general motors has to be invested in new models, or the situation will get worse. >> how about the stock market? nice gains going on. >> the market driven by a huge cash injection from the european central bank yesterday. the stock market can profit, but mainly, the bond market because banks are using cheap money, and therefore, spain

. >> reporter: audi, vw's luxury brand, is set to make a decision on its u.s. expansion plans later this year. governor haslam says should audi decide to build a plant in chattanooga, the state would welcome it with open arms. diane eastabrook, "nightly business report," chicago. >> susie: shares of priceline climbing higher in today's session, closing over $700 a share on the heels of a bullish call from piper jaffray. the brokerage firm's mike olson says shares of the online travel booking web site could hit $1,000 in the next two years. the catalyst? more people booking trips online in europe and asia. >> we continue to believe that priceline is going to continue to be able to gain share internationally. 80% of their bookings is outside the u.s. and, really, that is where their bread and butter is. and if you look at the penetration of online travel in those markets outside the u.s., it's only about 40% of the europe market is booked online, and only about 15% of the emerging markets is booked online. so it's a great market to be leveraged to. >> susie: olso

also audi has been a huge success for this company. that profit for audi is about $6.9 billion.dillac, cadillac only sold about 200,000. they sold 1.38 million audis last year. >> if europe slows down even more this year, doesn't that hurt car makers like a vw? >> it hurts all of them, but vw is the best insulated automaker of everybody. germany is the best market over there. it's the one that saw a market share increase last year. sales went up. volkswagen is number one there. because of that, they're in a better position especially with the luxury brands. it's the mass brands. the chevys, the fords, and the vws that are down. but the luxury brands, they are still up in europe. >> let me switch gears. i was astounded at how the leaf vehicle has just -- nobody talks about it anymore. i mean, let's talk about this new prius model which goes on sale today. hybrids. is there still a demand out there? >> not as much as there used to be. especially with gas prices higher. you would think the percentage of overall sales of hybrids would increase. it's gone down every year and think ab

good morning unequaled inspiration. [ male announcer ] the audi a8, chosen by car & driver as the bestn in a recent comparison test. ♪ >> i think my mom really inspired me to appreciate women in the community. the kind they put in place to support their children. traditionally, twhen they call they do all the domestic chores. the community to some extent has been so unfair to the gals in that their voices are gone. >> women have such a significant roll in so many communities in developing countries and influencing their lives, influences the lives of their children and the lives of the community that they support. so if you educate a girl that could pass on to her children much more so than if you educate the boy. >> matibabu has a school by supporting the girls to be conscious of their health and also how they can avoid pregnancies. >> i think dan ogola, he's great. i don't have much to say about him, but he has really helped us us, the girls. >> if jack lynn wasn't in school, probably she would be in one of the cities in kenya, nairobi or working as a house help or probably she would

and so concludes chapter 1 of the legendary audi r8. ♪ and so concludes chapter 1 of the legendary audiur chain of supply goes from here to shanghai, that's logistics. ♪ ♪ chips from here, boards from there track it all through the air, that's logistics. ♪ ♪ clearing customs like that hurry up no time flat that's logistics. ♪ ♪ all new technology ups brings to me, that's logistics. ♪ oh. let's go. from the crack, off the backboard. [ laughs ] dad! [ laughs ] whoo! oh! you're up! oh! oh! so close! now where were we? ok, this one's good for two. score! [ male announcer ] share what you love with who you love. kellogg's frosted flakes. they're gr-r-eat! [ roger ] tell me you have good insurance. yup, i've got... [ kyle with voice of dennis ] ...allstate. really? i was afraid you'd have some cut-rate policy. [ kyle ] nope, i've got... [ kyle with voice of dennis ] ...the allstate value plan. it's their most affordable car insurance -- and you still get an allstate agent. i too have...[ roger with voice of dennis ]...allstate. [ roger ] same agent and everything. [ kyle ] it's like we're con

. >> premium car makers were offering rebates of 20% on a mercedes, bmw, and audi. in the past year, customers of had to wait several weeks for their vehicles. part of a record sales year for the auto manufacturers. volkswagen sold more than to hundred thousand cars in china. bmw had an increase of 37%. mercedes-benz was up 35%. but the carmakers fear they will not follow up on last year's performance in china. they fear lower economic growth there will affect banks. >> gold has been a hot commodity in this uncertain environment, and deutsche obama is looking to cash in on at the bank -- due to bond -- deutsche bank. the vault is due to be built somewhere on the streets of the british capital london. it will be the center of the global world trade. >> to the markets now. stock markets retreated from our recent strong outlook on the chinese economy, because the demand for iron ore was slowing. here is our summary from our correspondent at the frankfurt stock exchange. >> the higher oil price on theds about the growth of china, especially in the chinese auto market, w

these days, it is a rare bureaucrat who does not drive and audi. if the president can seem comfortable in a chinese car, why not all officials? for the first time, the list of cars bought with public funds contains no foreign brands. >> it will help our national industry if officials only by chinese cars. chinese cars are cheaper. officials should drive cheap cars. >> the past 10 years has seen the rise of chinese officials in their foreign cars scattering pedestrians in their wake. it is a reminder for the ordinary pedestrian of the growing wealth and in the quality gap. -- and inequality gap. public consultation and on friday. however, if the new rule is approved, many people believe it will be flooded. -- flauted. >> it is the culture and we can do nothing about it. officials need to keep upgrading. a car with a famous name is a symbol to show your status. >> how hard to enforce, it would still be an important signal in terms of public patience. china's luxury loving bureaucrats may be running out of road. >> scientists say a solar storm is glen

. >> the grandchild's name is audie irving roy. >> par la -- carla short, bureau of urban forestry. first, congratulations on your grandchild. i do not think i have too much to address. i would love to claim we were recommending removal was the one that failed. that may be true, but i do not know if it is. we did note that one lamb had a crack. that was the one we were recommending removing. trees to require maintenance. these trees do shed pods. we do not dispute that. that also do provide traffic calming. in particular, if there have been trucks that have run into the trunks of trees in the past, i would rather have them hit a large tree then my house, and the smaller trees would not stop a truck. it is important to recognize that there are irregularities in the canopy. that was likely caused by past pruning practices, which i understand was probably to get clearance for the solar panels. we certainly support having solar panels, but it needs to be recognized that in proper pruning probably contributed to some of the issues the trees may be experiencing now, including someone fail

good morning unequaled inspiration. [ male announcer ] the audi a8, chosen by car & driver as the best luxury sedan in a recent comparison test. [ male announcer ] how could a luminous protein in jellyfish, impact life expectancy in the u.s., real estate in hong kong, and the optics industry in germany? at t. rowe price, we understand the connections of a complex, global economy. it's just one reason over 75% of our mutual funds beat their 10-year lipper average. t. rowe price. invest with confidence. request a prospectus or summary prospectus with investment information, risks, fees and expenses to read and consider carefully before investing. >> we're back with ron paul from pai fairbanks, alaska wher it's the middle of the night. congressman, thank you for joining us. let me ask you this question. where do you think that you can win on tuesday night? >> well, you know, my measurement of winning is winning most of the majority of the delegates so next week here in alaska. there's a good chance we'll come out with the majority of the delegates in idaho as well as north dakota. >> cong

>> reporter: driving along park avenue, we passed several luxury car dealerships like mercedes and audit ferrari is in a different price league. its entry-level car, the california, starts at $200,000. customizing it usually adds on another 40 grand. how has the mindset of the affluent consumer changed as a result of the financial crisis? >> people try to have a much more cautious approach to spending on luxury. >> reporter: ferrari sold over 7,000 cars last year. that may not sound like many, but remember these are cars have six-figure sticker prices. >> these are not necessities, these are very emotional purchases. and car buyers who have the ability to buy ferraris are really motivated by what's new. >> reporter: so what is the company's biggest weakness? >> one of the demands, in the future, i think is for vehicles to be more fuel efficient. i think that's really going to force them to think about performance in perhaps a holistic way. >> reporter: after testing out that performance, mattiacci showed me around the ferrari showroom, which is part retail store, part museum. he wanted

these days in china, it's a rare bureaucrat who doesn't drive an audi. but if president hu can seem comfortable -- well, sort of comfortable in a chinese car -- why not all officials? now for the first time, the list of cars committed to be bought with public funds contains no foreign brands at all. it will help our national industry if officials only buy chinese cars, this woman says. chinese cars are cheaper, this man adds, and officials should drive cheap cars. >> the past 10 years have seen a rise of speeding chinese officials in their foreign branded cars, busting red lights and scattering pedestrians in their wake. it's a reminder for the ordinary chinese pedestrians of the growing wealth and inequality gap. official cars cost the chinese taxpayer well over $10 billion a year. a period of public consultation ends on friday. however, if the new rule is approved, many people believe it will be widely flouted. >> it's a culture, and we can do nothing about it, this professor tells me. officials need to keep upgrading. a car with a famous name is a sym

ninety ninety two pickering thank you very much for joining us thank you for having me you co-wrote an audi called titled envisioning a deal with iran where he replied that in order to afford a confrontation with iran the obama administration should open the plan matic channels with tehran and learn what the rank and try to make some kind of a deal what kind of a deal do you envision we envisage a deal that might invent have in fact two parts to start with to begin with the idea that the iranians to advance two years two months ago that they would stop enriching uranium to twenty percent if we on our side maybe the p five plus one russia china the united states britain and france and germany would provide the fuel elements those pieces of the reactor that they use to make medical isotopes for their population they now have run out of that fuel the proposals that we make would be to say let's give the iran what it says it wants which is a civil nuclear program but let's do our best to create the maximum amount of effective inspection so that's a firewall a road a roadblock a break between th

constantly violated when we get all the shoes for it's if it causes an almost physical discomfort in the audi add to this the social factor people see a car as a means of climbing up the social ladder and no one wants to go back down. there's also the memory of soviet times when people had to save their own life to buy a car and it was considered polish and since then the car has become to symbolize a better life making the traffic jam a big part of everyday life a recent study on people's feelings about traveling to and from work place moscow ates commuter unfriendliness almost half of the city's car owners spend up to three hours sitting in traffic every day while those using public transport spend less than half of that so if you are going to travel inside moscow the choice is yours punctuality while shoulder to shoulder with a heap of strangers or your own space behind the real which motorists insist makes the journey worth the wait. jellyfish over r.t. sco. trying to get the latest from the world of business so danielle it seems like the rebels one of the world's best performers are not

so we're frequently asked how come audie murphy's not in the book or somebody like that. it's because had he passed away many years before this was done. oversimplified, this book has close to the last 150 medal of honor recipients who were living at the time it started back in 2003. it's continuously been updated. we just published the third addition within the last few months to include two of the living medal of honor recipients. we're about to go to a second printing and we'll put all three stories in there of the living recipients from the afghanistan war as well as all of those from world war ii, korea and vietnam that are in there already. there is a wonderful dvd, too, that has the video you just saw, plus some individual stories. so let me get started with just a few questions. something of the magnitude of the medal of honor, faced with, it leaves something searing, burned into your memory that you probably never forget. as you look back on that time more than 40 years ago, i'll start with you, barney, what's that one thing that you remember to this day as if it

more acceptable to the mainstream but still believes in the philosophy of liberty so money at least audie not getting better served preparing our troops home now talk about today if he doesn't get this nomination where will his fans turn to who would a vote for you know obviously they're not happy with the republican establishment they're not happy with the obama administration but then a well his supporters jail. the majority of them will say oh i think ron represents and brings so many young people into the republican party who have no interest in being involved in a party that doesn't represent liberty and freedom and the republican party has moved so far away from that with things like the patriot act and the bailouts in two thousand and eight that we're not going to stick around just because ron is a republican until the republican party learns to believe in liberty until the republican party starts promoting the philosophy of freedom i think the majority of voters are going to stay home if they show up their voter to be a protest vote either writing rumpole it or voting for a third

and new smaller models from the likes of audi, per say tkaoez benz and volvo show automakers are downsizingreduce people's tremendous spending power. not to say there isn't room for a little luxury. rolls royce is unveiling three models in its phantom city. thank you so much for coming on "world business today" and good morning to you. >> hi. good morning. >> let's start by talking about the increased demand for green cars here. now, what's really interesting is that you've launched three new types of the phantom cars, some of the most expensive and coveted motor vehicles anywhere in the world. they've also cut emissions by 10% as well here. how important is that for your customers? >> i mean, it's constant improvement process very much in the tradition. he was always saying strive fort best, improve what you get and make it even better. so this is what we are constantly doing. we have completely updated and modernized the phantom line for that exact sake. so this is not only due to emissions levels which is down 10% but other technical items. it is also important in that segment. phantom i

good morning unequaled inspiration. [ male announcer ] the audi a8, chosen by car & driver as the bestn in a recent comparison test. chosen by car & driver as the best luxury sedan when bp made a commitment to the gulf, we knew it would take time, but we were determined to see it through. today, while our work continues, i want to update you on the progress: bp has set aside 20 billion dollars to fund economic and environmental recovery. we're paying for all spill- related clean-up costs. and we've established a 500 million dollar fund so independent scientists can study the gulf's wildlife and environment for ten years. thousands of environmental samples from across the gulf have been analyzed by independent labs under the direction of the us coast guard. i'm glad to report all beaches and waters are open for everyone to enjoy. and the economy is showing progress with many areas on the gulf coast having their best tourism seasons in years. i was born here, i'm still here and so is bp. we're committed to the gulf for everyone who loves it, and everyone who calls it home. >>> it's been

good morning unequaled inspiration. [ male announcer ] the audi a8, chosen by car & driver as the besty sedan in a recent comparison test. >>> the city of austin, texas, being overrun right now by music and film lovers and tech nerds like the next person i'm going to introduce. the festival is under way and brooke baldwin is there getting her nerd on. fill me in on what's going on. >> hello, don lemon. you love south by southwest. so we're in part of the interactive part of this festival. you have interactive, film, music. and let's go inside. keep in mind, sit a rainy day in austin. you need your umbrella and iphone. no high heels. follow me. ♪ i'm sorry, this is how everyone here at the circus that is south by southwest walks. everyone is staring at their phones. and i tell you, we want to show you one thing and we get turned off to something else. it is like information interactive overload on all these different hallways. there are different vendors trying to get the buzz out about the next big thing. we're checking it out with everyone else from all around the world to see what th

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the new audi a6 is here.he road is now an intelligent place. ♪ ♪ when your chain of supply goes from here to shanghai, that's logistics. ♪ ♪ chips from here, boards from there track it all through the air, that's logistics. ♪ ♪ clearing customs like that hurry up no time flat that's logistics. ♪ ♪ all new technology ups brings to me, that's logistics. ♪ >>> if obamacare is held unconstitutional and college coeds could face personal expenses. what do we hear $3,000, $1,000 a year to have protected sex. free birth control pills would go by the wayside. >> rush limbaugh back at it. he just can't get past his obsession with birth control methods of college students. if the supreme court strikes down president obama's health care law millions of people will suffer. insurance companies could konlt to deny coverage to people with preexisting conditions. they could stop paying the full cost of mammograms and cancer screenings. young people would tho longer be guaranteed coverage on their parents insurance plan and wo

the new audi a6 is here. the road is now an intelligent place. ♪ to put more giddy-up in our get-along. it's time to start gellin' with dr. scholl's... ... and mix a little more hop in our hip-hop. with the eneizing support and cushioning of dr. scholl's massaging gel insoles ... you'll want to get up and go. >> sean: another obama supporter and mega-donor is being addressed. spike lee tweeted the address of george zimmerman. but he erroneously blasted out an elderly couple's location, prompting death threats and hate mail. he finally apologized. we are learning that lee settle welted couple. now, according to their attorney, lee agreed to compensate them for their loss and the disruption to their lives. it is important to note that spike lee, like bill maher is a big obama supporter n. january, he held a fund-raiser for the president at his house that netted him $1.6 billion. now, in light of the president's position and lectures on civil discourse, wouldn't returning the money that spike lee helped him to r

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