we have stable footing right here at audi. to this is the laser light to they call it that because the lights are made of lasers. absolutely a huge attention span i want to introduce you president of audi of america isn't tell us about the laser light. >> the laser lights is something extremely cool it is the next phase of lasers. what you have inside that housing is a laser beam. liz: tell me about five i am. >> per minute high be lighting will not distract the driver or oncoming traffic. liz: everybody is taking pictures. more expensive than the basic headlamp? >> better technology but it is dramatically better technology. liz: taillights? >> no. just the headlights the we are lights are the lcd. liz: phenomenal. you are the competing company but the connected car is just a huge trend. here at the consumer electronics show what does audi have that is different? >> this will be launched in the u.s. market this year and gets confidence for another record year. the big news is at&t points to activity inside the car. seven times

audi showed off a self-driving car at the consumer electronics show in las vegas.can not only drive itself, it can park itself. bloomberg's sam grobart took a spin. >> the car of the future isn't something that is coming. it is already here. cars are already beginning to take on more and more responsibilities that drivers used to do, and i'm here at the audi booth outside of ces to see what they are doing to combine all of these sensors and functions into new semi- driverless vehicles. audi is showing different technologies here in las vegas, including cars that can effectively drive themselves through highway traffic. >> so we're in traffic now and the car is monitoring the vehicles around it. it is monitoring the lane markings and the road boundaries and it is basically following traffic like a human driver would. >> you haven't been touching the steering wheel this whole time, have you, bjorn? >> no, the car is driving it. the driver can relax and do something else. he doesn't have to watch the car doing its job. >> audi is showing cars that monitor your alertne

miller, with the president of audi.ill see you here. >> that is going to be a fun show. ♪ >> its 56 past the hour, which means bloomberg television is on the markets. let's get you caught up on the markets, they were lower across the board with the s&p posting its biggest lost in two months. dr. rally to all-time highs in 2013. 2-rosoft, disney, exxon fell 3%. brian jacobson joins me. today we sell the s&p at a new low for the year. is there concern about where the stocks go from here? is that is what drive -- is that what is driving the negative sentiment? >> i think perhaps it is too high for the fundamentals. i am of the opinion that if valuations are fair. some spots are overvalued and some undervalued, but there is nothing unusual about these levels. if you think about how low things worse since the march 2009 lows, people think of 2009 as being normal for the markets. i think where we are now fits more of a normal situation. >> we saw a couple of big declines with disappointing outlooks. what is your anticipation

we will hear from the man himself could general motors a audi have teamed up. first to the lead, google is testing a ferry service for its employee to bring them from san francisco to headquarters in mountain view. it will stop in redwood city and presumably pick up from there on buses to mountain view. theygle spokesperson said do not want to cause inconvenience to san francisco residents and are trying alternative ways to get googlers to work. some have been protesting the tech shuttles that routinely take employees to headquarters in the valley. apple and facebook also have the same buses google does. the city of san francisco recently agreed with the technology companies and shuttle companies that they are going to have to pay to stop on city streets. i spoke with cory johnson and california lieutenant whornor gavin newsom was elected san francisco mayor back in 2003. i asked him whether he sees a divide between the tech community and everybody else. >> not everybody else, but it is dÉjÀ vu all over again. it is only when things are good? >> these are the c

looking back at 2008 audi was in a different place. 50% to 20% year over year by coming out and making a statement in the super bowl and we are seeing awareness lived and consumers coming to the brand. cheryl: oures are more expensive than 50 grand, they have been a luxury car. didn't use to be that way 20 years ago. who is the target buyer for you on sunday? >> we are looking to connect with america. you needed luxury brand, has to be one -- cheryl: i won't let you get away with that. is it a man, on older man, lawyer, dr.? >> when you look at the type of consumer you want to create is of the 3 branch you want to build aspirations, connect with all of america on superbowl sunday. audi has been a brand traditionally spoken very strong to men and we increased our population base bringing women, younger consumers, saying i want to get into and out. gerri: anybody watching on sunday if you want to buy an audi go out and get that car loan. you have a lot of celebrities in the past, got an ad running on sunday, what are we going to expect o

and the audi and volvo, plug-in hybrid cross-overs.vo, 21 inch rims, and the audi, 0 to 60 in about 4.5 seconds. >> hmm. fascinating stuff. i'm ready to buy a car. give me more. >>> a little good news this week, and a little bad for electric carmaker tesla. first it issued a recall on its charger. then it announced it's developing a lower priced model. poppy harlow talked with the ceo elon musk about the company's future. >> reporter: hey there, fred. tesla is a company that is always in the spotlight. they just reported record sales in the fourth quarter. they're predicting huge growth this year. this week the founder and ceo elon musk sat down to talk to us in the wake of a big recall. about 29,000 of the wall charger adapters for the tesla model s have been recalled, because they can overheat and possibly cause a fire. now, tesla says that it did an over the year software upgrade to fix the problem but are sending out new chargers as an extra precaution. this recall comes on the heels of a handful of cars in tesla cars following som

closer --e getting audi and mercedes are getting closer to bmw. total sales globally worldwide, 1.60 6 million units from bmw. closest competitor, audi, 70 9000 back. but you are seeing a narrowing. all three vying for the top spot. bmw has done on the back of their three series car. they sold over half a million of them. but they are going to be getting competition. sercedes has their new c-clas out this much. unveiling it in the detroit auto show. lots of tech. what wel be interesting talk about mercedes versus bmw. >> what is the latest for mercedes question -- for mercedes? touchy are putting screens them. it will feel like your ipad, your iphone. they're really trying to revamp the inside, making it much more techy. outside, the line that going to be a little different but it is really inside where there are changes and they will have swipe screen. all the cars going bid on technology. your car or will feel more like a computer and your phone and one day, they will be, as a talk about on the show, driverless. >> not bad. great. >> which works

you said 700,000 in china. >> that's only for audi. that's only for audi.total market growing up to 20 million, maybe 25 million cars a year, and we see the premium segment steadily growing, because there is so-called middle range of power coming up in china. >> i think i may have called you her best rt in the intro, so if i did, my apologies. thank you very much. guy, back to you. >> fascinating interview, really fascinating interview. it's duly see this company kind of on a collision course with google as well. hans will be back a little bit later. we've got the french finance minister coming up. what else is on our radar? lufthansa has a planned worker strike, according to a paper. the air traffic controllers union has planned a one-hour walkout next wednesday. mark carney says that no immediate to increase borrowing costs in the u.k. in an interview with the bbc, he indicated a debate has begun on forward guidance after britain's unemployment fell faster than anticipated. and j.p. morgan's jamie dimon is said to be getting a boost in pay, according to t

we have seen announcementments from google and audi, which audi is going to be the new marketplace forroid apps in their dash. and a fuel cell vehicle. so this has almost become an auto show in a sense. they are trying to get in on the game in the way that the electronics industries used to. >> thank you very much, jacob. >>> for many the american dream includes a job that pays the bills and provides a car. but there is now a widening wealth gap. >> reporter: this is the america that u.s. poll fissions like to talk about. >> the wealthiest nation on earth. >> reporter: but 50 years ago then president lyndon johnson has a different perspective when he declared a war on poverty. >> we shall not rest until that war is won. [ applause ] >> the richest nation on earth can afford to win it. >> reporter: that was five decades ago when 19% of the nation lived in public defender's officerty, but then the war was working, the rates started to fall, down to just about 11% in 1973, but since then it has climbed now back to 15% of the population. that translates into 46.5 million people who struggl

that's the approach audi is taking with its ultimate smart car.'s john ramos says it's like autopilot for the freeways. >> reporter: at the consumer electronics show in las vegas people get to see the latest high-tech innovation and much of it is appearing in automobiles. while a lot of the buzz is centering around self-driving cars, the engineers at audi were in san francisco today to show off technology that's a bit more realistic. >> the whole aim of this from the beginning was to really work on technologies that would take the stress and the trauma and driving in very congested chaotic situations and the wasted time and all that out of the picture. >> reporter: much of that help lies in navigation. this audi a6 has a dashboard monitor that can call out amazingly specific directions. >> turn right after mcdonald's. >> reporter: the car has a database to predicts a crowded street or where parking lots are and when they usually fill up. >> it will be able to tell you if you leave in 15 minutes you will have a parking spot if you leave in 30 you w

we have been focused on getting america to see audi, to bring audi into the conversation so we are at gets noticed, and what we are seeing is extensive list right after the super bowl, driving consumer interest and bringing audi into the conversation. >> we have seen some pretty cool ads from 1984 to darth vader for your parent company, volkswagen. what have you got planned for this year's super bowl? >> we think the super bowl, as you know, is the greatest opportunity for creativity. best whene are at our we start to make statements. give america a point of view and bring a little bit of american culture into the story, so whether it is talking a little bit about the different take on luxury or talking a little bit about the vampire trend being over, we have brought some interesting stories in years past. this year, we have a phenomenal product we will be releasing the super bowl for the new a-3 the car clearly to be the engineering luxury sedan without any compromise, that drove us to a great story this year went -- >> sarah mclachlan -- >> loren, does every company strives to get

. >> it's possible to even catch some zzzs in the audi. >> we call it piloting driving.concentrate on something else if you don't want to actively drive. >> you can't get the kids to soccer practice and catch zzzs just yet. we will tell you what to expect right after the break. ® c so breathable they're approved for up to 30 nights of continuous wear. serious eye problems may occur. ask your doctor and visit airoptix.com for safety information and a free one-month trial. my dad has aor afib.brillation, he has the most common kind... ...it's not caused by a heart valve problem. dad, it says your afib puts you at 5 times greater risk of a stroke. that's why i take my warfarin every day. but it looks like maybe we should ask your doctor about pradaxa. in a clinical trial, pradaxa® (dabigatran etexilate mesylate)... ...was proven superior to warfarin at reducing the risk of stroke. and unlike warfarin, with no regular blood tests or dietary restrictions. hey thanks for calling my doctor. sure. pradaxa is not for people with artificial heart valves. don't stop taking pradaxa

i will look ok on to the dump and it was to get optimal week a blast hiking or biking or what the audi mean you tuesday we aren't quite nice lil could calm and docile having fallen and is controlled from foxton johns said the alarm would go beyond the minute i get this money paid into the wall was built in the guineas. one in the bali on cable. the funniest and bless them up for the bus and walk with the students does it fail. i read widely and a wonky on me or did look funny the screen will need to pay about one four full on politically to make it a day the us he said abruptly itv i don't need. this was me scott has been encouraging onto my creation off boston's thought it's best if you don't miss buildings and punjabi still addicted to the infant's the province of punjab. he looks like this a nice custom button to see dvd whites into the hype this time. she does and agility team. some of its own all who were about one hundred ultimate goal. the ultimate goal he's the one thing i know what it was god. it gave the stock the students are good but this time will be there. i did not leave

audi audi on you. here's the latest on the art simple in the us on the heels of the massive snowstorm it or parts of the country are bracing for a life threatening cold way that is forecast to send temperatures plummeting to lowest in twenty years. connelly has more. after being hit by a blizzard at the start of the new year people in the midwest and northeast united states are now bracing for another blast of dangerous wintry weather this time of record breaking one. the weather service one sunday and much of the us will see temperatures that will be the cool kids on record and almost twenty years in a statement the service said that it may feel as cool that make it fifty two minutes sixty degrees fahrenheit with ash minus forty five minus fifty one celsius on sunday night oprah sections of the north central states. under these conditions for kids to warrant that frostbite can occur on exposed skin within five minutes. the freezing cold temperatures are the result of what's called a pool or for tax an

today kicks off the consumer electronics show there audi offered a preview, car that operates hands-freean for you avoid collisions and park itself. >> what is the most probable path that the person would follow and car on left and right are heading for, and you are heading for, and we can look beneath the car in front of you and see what the car two or three cars in front of you are doing. >> sounds like a lot. the car has a camera that monitors the eyes of the driver. if you close your eyes for longer than a blink, it gives you a warning to prevent you from falling asleep. ford's also on the floor of the consumer electronics show in vegas, showing off its solar-powered car, equipped with solar panels on the roof. lance is the editor in chief of the tech site, mashable.com, and is on the floor -- are you on the floor? >> live shot. >> this is just as well. i want to hear about this car. i watched that movie, about the intern at google, and i thought it was throw-down hilarious, i don't care what they say. and i saw the little car drive by. tell me about it. >> so, self-driving car techn

from parking to highway driving,audi's autonomous -- we will take the latest self driving car for a test, coming up. ♪ >> welcome back to "bloomberg west." self driving cars may sound like it thing of the future. we have often asked the question when google self driving cars will be on the road, but if you here.di, they are already they are showing off a car at ces that can drive on the highway without any one behind the wheel, and it can park itself. >> the car of the future is not something that is coming, it is already here. ons are starting to take more responsibilities than drivers used to do. tom here at ces with audi see how they are combining these sensors and functions to create new semi-driverless vehicles. differentowing technologies here, including cars that can effectively drive themselves through highway traffic. we are in traffic right now and the card is monitoring vehicles around it, lane markings, road boundaries, basically following traffic like a human driver would. >> you have not touch the steering wheel this entire time. >> now the driver can relax and do something

so let's continue our conversation with audie cornish of npr, jonathan martin of the "new york times,y of cnn and maeve reston of the "los angeles times." >> there's little margin for error. montana comes to mind. a red state but john test has won that twice for democrats. max baucus won it for 35 years. there is a way for democrats. >> in this year with this climate? >> that's going to be the challenge for democrats. in some of these red states where they have won in recent years can they pull it off in this kind of year. because in 2010 where you had what was a really bad environment for democrats, those kind of states they didn't win in. in fact didn't even come close. can a mark pryor type survive in arkansas, a golden last name, somebody who culturally have a good fit for that state, in an environment, where his background, his last name, his profiles might not mean as much. >> could it actually hurt him this year where people are so mad at politicians, the golden last names may be hurt more than they help? >> yes, represents have age across the board to your point. mitch mcconne

those hard-working executives do not want to be caught on camera in the latest audi on a frozen pasturel tweet out your package. they would bloomberg all morning. pulse will bring you a panel with the iranian president. ♪ . . >> davos date to. we are live in the swiss alps with another all-star guest lineup from the ceo of barclays to the mayor of london. the man everyone wants to speak to hear, iran's president is about to tell the for him that his country is open for business. >> the deadline approaches. ukraine's opposition issues an ultimatum as talks fail and clashes leave at least five people dead. good morning. welcome. you're watching "the pulse." we are live

gm, audi. the chipmaker is nvidia.t the be a big scene consumer electronics show this year, this week. the managing director of free low advisors is with us today. joining us by skype, john leonard, professor of mechanical engineering at m.i.t. and an expert on connected cars. how, exactly, would this work? the alliance between google and the carmakers? they are basically trying to get android on the dashboard? >> it has been said to me that the dashboard is the fourth screen. if you have your laptop, your , thereion, your computer is this thing where you could view things in your car that you would normally view at your laptop or your desk. >> your favorite apps, the music you like to listen to, all in one place? like your phone on your dashboard? >> one of the key things is the data coming from the car, so potential for things like map information and the state of the car. there is the whole question of how this interfaces with the straka driving and perhaps self driving cars one day. it is clear that there are a lot

audi -- they have been using aluminum for over 20 years. >> the f-150 is different from an audi.to take a little more of a rugged hit because if you're going to have any kind of dent with an aluminum frame, what are you going to do? >> that is the problem. it should be stronger and more resistant to dents but if you get a dent in the middle of new mexico, the local mechanic has no idea how to fix that and it is expensive. >> g.m. comes out and gets car and truck of the year. >> it was a no-brainer. if you look back at 2013 from any point in the future, it was all about the corvette. they have their new corvette out. >> it was beautiful and yellow. i spoke to peter brock, the creator of the design of the stingray. >> the split window design which was only made for one year. the truck of the year was the silverado last year. it is basically the corvette of this year. it is the most important unveiling and piece of news we are going to get at any auto show. >> the lightning of the f-150. >> and the chrysler 200 was unveiled today and it looked great. it looks like an alfa romeo. i l

it is all driven by audi. >> time is marching on.anghai where there is that buick sign. >> what happened to cadillac? point, it to scarlet is about doing it in three or four or five or seven years. >> people want to be more like a government officials? >> traffic lights and all that. we are going to move onto another form of transportation. today's online shopper wants delivery fast. that did not happen over the holidays. we saw ups and fedex delivers some -- ups and fedex extreme some severe delays. for joining you us on bloomberg surveillance. our retailers and other companies promising too much? >> i don't think so. we are investing an awful lot into that work in germany. doing most of the domestic parcel should mince there. we have over 40% of the market there. yearse been investing for and will continue to do that. it is a megatrend. we are going to see good roles -- we are ready for it. >> what kind of challenges did you face during the holiday season? >> really christmas is the peak segan -- the peak season during the year. do

audi is going mainstream. cheaper models in the u.s..ins the likes of mercedes-benz and bmw as german brands pushing cars that cost last than their flagship cars. rolls-royce tops its sales record for the fourth straight year in 2013. let's get straight to ryan chilcote who is going inside rolls-royce, literally. what do you have for us? in the driving seat. >> i have never heard somebody colleagues so envious. [laughter] guy johnson, this is why rolls- royce at a record year and when he 13. they introduced this car. it is a two door. they just started deliveries. they sold a couple hundred of them. let's give it a whirl, i have driven these before. if you believe that. there you go. it is a keyless car. what could possibly go wrong? we are going to go for a little spin. there is another rolls-royce over there. the only thing worse than crashing in this car would be crashing into one another rolls- royce. here we go. because is interesting it is really all about quite frankly targeting people like myself, though i have to say that i don'

them up here though of course you happen to have this kind of fittings because we all were south the audi bed with the fall of the best thing to see you going on with the thought of weekend in the gear lever divorce of time the ball to move so the visit that much of it. because c to forty years but as you know. to be in this country dentists who stop to see dusty in the international market but here we are stronger here you know what the best with their small the sun does that mean if we beat them is on those sitting on the twenty three dead people. with elevators to go. we owe them affecting our industry. this is done and dusted pounds and eighty eight percent of the countries. fall is extremely important in common said the effectiveness of them but so far and representing identity on monday. this week. the and post election violence has not just about where these economically but also its social fabric. attacks on hindu villagers by activists of that to my affections hundreds have been displaced in the wooden indians the plan. one moment and it has been described as a consultant on that

of course you happen to have this kind of fittings because we all were south the audi bed with a call i'll invest in the cq going on with the thought of weekend in the gear lever divorce of time the ball to sell the use of that truck today. because c to forty years last you know. to being his confidence who stop to see dusty in the international market that here we are stronger beer you know what the best with their small the sun does that mean if we beat them is the best of the numbness what did we get people with elevators to go. we owe them accepting the armor. it does to you. this is done and dusted thousand and eight percent of the countries fall is extremely important that the department said the effectiveness of them but so far and representing identity on monday this week the and post election violence has not just one boundary these economically but also its oceans headache the attacks on hindu villagers by activists of the demonic factions hundreds have been displaced in who the indians. the plan one moment and it has been described as a consultant on it. that was installed

gold colored horse points initially sold for one you want a piece that audi has now soared to twelve fold to the equivalent of nearly two dollars sets of stamps was priced at about four dollars now costs more than thirty six. i live in some buyers are stamp collectors. others are blowing this is because they expect them to fetch higher prices in the future the trader says the stance has risen in value because demand far exceeds supply people across japan are shivering their way through the end of a holiday weekend a high pressure system is pushing cold air for the country. slamming it into an area of low pressure that's dr frigid conditions and heavy snowfall temperatures dropped below zero degrees celsius from northern to western japan on monday it was around two minus thirty in some places on the northern island of hokkaido. temperatures across the country remain lower than average by up to four degrees during the day. around sixty centimeters of snow fell during a twenty four hour period in before putting the region. on the sea of japan post. municipal officials of the city in the

it has been helped by audi. audi is the biggest seller of luxury cars in the chinese market. they have been doing extremely .ell because of the a3 compact also, porsche doing well with sedans selling well. the question is going to be just in well their new suv sales the chinese market in 2014. they have a lot on that one as well. >> things, david. >> coming up, men's fashion week goes to milan. caroline hyde has the scoop. caroline. >> we are speaking to many a chief executive over there. now it is all about the autumn and winter for 2014 in milan. firm, asto montclair, well. -- ferragamo as well. ia, a men's suits company. that company saying, the chinese buyer still isn't spending as much. they are concerned about their sales for the first half of the year. we are also talking about share sales. we know that montclair came to the market selling shares last year. for such a still looking -- versace still looking to sell its stake. >> coming up, we have more from our exclusive coverage of the goldman sachs strategy conference in london with an interview with chief strategist

. >> yeah, audi introduced self-driving car google android inside, dancing on stage, headlights that it out. it can drive without hitting anything and can park itself. of course, we don't know when it's coming out in the u.s. the laws have to allow people to take their hands off the wheels and let audi drich fodaudi driv >> i can't imagine that any time in reality. a curved samsung hd tv. what's different about this. >> curves are in. >> good. >> it's huge, 105 inches, 4k ultrahd, four times higherer resolution than the hg tv you have. the curve, by the way, is so it looks better. you have reflections hitting all over the place. a curve gives you a better image. prohibitively expensive, around $70,000. they are thin and gorgeous. >> look forward to the price coming down on that. what about uv bracelet that tells you you have too much sun coming your way. >> uv lights app, check whether you have too much sun exposure but it doesn't look horrible. >> i know you have gadgets you physically have with you, a wall clock and baggage check, what's new about them. >> this is the first e-based

audi is one of the number of manufacturers looking to get cars to park themselves. i take out my smart phone and the car should start parking itself. parked and everyone's body work is intact and i am not stressed about it. all of the big manufacturers in this race, the prize potentially huge. polling suggests drivers want the technology as well. it will be a lot safer. , shoutrs don't does off at their kids, or look at their phones. >> every day, the equivalent of an airplane crashing down with people dying in traffic fatalities. they can help us utilize the road infrastructure. >> ford is developing a system where cars communicate with each other to prevent collision. the range is about 250 meters. >> hands-free. >> how cool is that? off. is still a long way they surely there piloted driving system. the car will take control of everything but the driver still has to be ready to step in if conditions change. project leader says that we need to be realistic about how safe these technologies can be. >> are we ok with a piece of technology that is safer than the curre

audi and bmw have been going at it like rabbits, too. do automakers need to send -- sell 10 when 3 or 4 used to be fine? there is much more competition in the 1980's. you have lexus, infiniti, accurate, -- acura. you have to find as many new customers as you can with that competition meaning cutting up the competition into thinner slices, which now you can do given the massive amounts of data that automakers have to analyze the market and identify new subgroups of consumers. and thanks again to technology, now it is easier than ever for carmaker to spin off different models using the same set of parts. things like the chassis, engines, and other components can be shared so each model does require you to start from scratch. it changes the math carmakers use. if in the olden days you had to sell 100,000 cars of a given model to break even, now you can sell three different models at 30,000 cars each. now that there are pitfalls. sometimes a carmaker think there's a new market for a car when there really isn't. several automakers have some v

audi says the cars will feature displayed navigation thousands of internet radio station and get this able to listen to your face book post and tweets all by voice command. tesla says it will use at&t to power engine diagnostic and web browsing. >> new world. coming up next. first time ever speaking of first time ever speaking of wild. see a dog helping out in to those who've been waiting welcome to covered california. the place to find quality, affordable coverage, and nobody can be denied because of a pre-existing condition. enroll today at coveredca.com. so you made some bad decisions last night. make a good one this morning. get two biscuit sandwiches, with your choice of country grilled sausage, egg, and cheese, or bacon, egg, and cheese, both on my new southern style biscuits. you'll save some cash 'cause right now they're two for just three bucks. c'mon cody... let's get some breakfast. you drive. i traded the car for the tattoo. side by side, so you get the same coverage, often for less. [ rattling ] that's one smart board. what else does it do -- reverse gravity? [ chuckles ]

audi has a car that can park itself, not too new. a car can park itself from your phone, it will back itself into a parking spot. probably the most exciting is a b.m.w., at a racetrack, raced aren't the track by itself. it was even drifting and kicking the tail out. it was exciting, to say the least. >> there is vehicle to vehicle conversation and an android alliance with google? >> vehicle so vehicle communications something that will be more important in the future and cars warning you when something is going on at the head. if you pull your mercedes over and pop the hood, it will send other notifications in the air to let them know that traffic ires are up ahead. google opened the auto alliance, honda and audi are getting together to come up with ways to get android inside the car. we don't know much about it yet, but the basic idea is to make it easier are for your smart phone to connect to your car and run android apps within your car. not too much details yet, but we'll see cars with this by the end of the year. >> t.v., the sh

by an audi. >> we had probably 15 cg artists working for at least two months. >> james allen is in chargelpting underneath the skin. >> no one is going to see the blood vessels in the finished commercial. >> you see it in the fine detail. it's what comes throwing and that true realism when it becomes really believable. >> there was an entire unit just for making the fur look realist realistic. >> how many guys doing the fur? >> probably about five. >> so will you be watching the super bowl? >> no. i won't be watching the super bowl. i'm not a big football fan. >> don't you want to see the commercials? >> i've seen it already. >> reporter: fair enough. many have been released already. >> why do they release them ahead of time? >> one got leaked or released and it created a enormous amount of buzz. >> so now you all leak them? >> absolutely, yeah. >> you heard the man. >> take those pants off. >> the buildoff is now more important than game day. >> do you know i already have 27 million views on our ads? i already had a super bowl before the super bowl. the creativity of these finalists, it

google announced an alliance, honda and audi are trying to get android inside the car. they haven't said too much. the basic idea is to make it easier for you're smartphone to connect to your car and for you to run android appears within your car. s within your car. we will see cars with it by the end of the year. >> t.v., at a time shows' bread and butter crazy hd t.v.s something called 4k television. is the picture going to get that much clearer? >> reporter: yes. 4k television is effectively four times the resolution of a standard television. we have been seeing them for a while. they are bigger, 105, 110 inch displays. a trend this year is bendable and foldable displays which seems crazy but the idea is you sit in a sweet spot and the t.v. bends around you a little bit giving awe clear picture. it's pretty remarkable. but these sets are very much a prototype and expensei, 20, 30 plus thousand dollars for these sets. again, a t.v. that can bend and flex is a crazy thing something you will only see here at ces for now anyway. >>. >> how does the curved screen help? >>

. >> there are high definition televisions and a self driving car from audi. >> we're talking to politicians and the government and discussing all of the framework that you need to have this technology on the streets.. >> i want my own drum. >> good idea >> the massive show is expected to draw 150,000 people. >> yeah. just an amazing show. thanks for joining us. >> from all of us here, we appreciate your >>> welcome to "world news." tonight, frozen nation. the arctic express slamming most of this country. this isn't siberia. it's lake michigan. chaos on the roads this weekend. stuck at the airport and trying to sleep and bathe. and icy cold waiting outside your window. >>> superslimmers. in this new year, 15% of us lose weight and keep it off. tonight, we'll tell you the secrets of these superdieters. >>> and true grit. the college football championship tonight. and we have the story of the true winners behind tonight's big game. >>> good evening. it is good to be with you on this monday night. and as we come on the air, they

many, many, many audis.the united states, it is a luxury brand. >> audi is number two in the premium segment. we are number one in china, number one in europe, and we are aiming for the next success in united states. >> what are you in the united states, three? >> three. >> bmw, their position as leader has gotten not as ahead recently, has it not? and mercedes is closing the gam gap, as well? >> we still have that towards bmw. >> where does lexus come in, by the way? >> on a global scale, not -- >> when you think about why someone would buy a luxury car, i think of, obviously, there has to be the feeling of, wow, i feel good driving this. but also, it has to be quality and reliability. it has to be -- and audi, over the years, i've seen what you've been able to do. and it's a really phenomenal car. it is a loaner. and that is -- is it the most important thing is quality? >> it is a major part of on our strategy. we are aiming for being number one. so we are investing heavily into new products, into technolo

what they're doing is using that hybrid power to go into audi and other vehicles. you're seeing hybrid technology that truly is performance oriented. >> we're seeing a comeback of diesel. it always had a bad reputation in the u.s. >> in the past it has. my generation and older, we thought of black smoke, high maintenance. that's all gone. the federal government changed the fuel, because it's not gasoline, it's fuel when it comes to diesel. they made it low carbon. now, it no longer pollutes. the cars had to come along with it, the chicken and egg theory. mostly the german manufacturers, all of them, exempt for mini, in addition to chevy, have developed diesel vehicles that are 99% cleaner exhaust pipe emissions. what you're looking at is vehicles that are better fuel economy, that have longer distances between fill-ups and better resale values. according to research, it looks like 50% of the fleet, will be 50% of the cars by 2020. >> we are looking at fuel efficiency. one thing, big news out of there is the ford f150, the pickup truck which is the better selling ca

audi was a big deal, with self- parking, self-driving technology.y also had the audi smart display and it's almost like a dashboard that you see in cars today but it runs android and you can connect it with android driving directions. you can't talk about ces without talking about tvs. there were curved and bendable tvs. so a flat screen tv with a little bend the edges and supposed to create a more immersive experience like a movie theater. but the show-stopper this year, the most amazing thing we saw was samsung's bendable tv. i watched it go from flat to curved with a click of a button. >> wow. >> mind you, it's a glass panel that's curving! that's amazing. >> we saw it an video but i'm sure in person it was great. >> you had no fun in vegas, did you? >> it was boring. [ laughter ] >> sharon, very nice, thank you. >>> time for a look at what's coming up later on "cbs this morning." let's do that. norah o'donnell joins us live in new york with the very latest on the big show. good morning. >> reporter: hey, good morning to you, frank and michelle.

one of the audi me knew it we aren't quite nice too. this song is having its way in the region and the local population is assisting some of us move but he does on line they know they have a son he does like states and are implementing whatever is wanted by their pockets on the mosque says. you can set up the good of the song is just window dressing to be full load. i want to go. i mean if i get this lovely digital gold was worth going again. wanted the quality of our cable. i need to bust them up for it summed him up with a good excuse to fail. i read widely and a wonky on me or did look funny. the screen will need to pay about one four full on political deal making a day. the us he said abruptly itv. tony. this was me. like giving them a bit and on the set up in the league did not respond to some of bob has done no favors on the people. in fact this setup is that i've watched to make people feel that the other ball. weird as the reality is otherwise. it is. love does not will we forgot about it. ultimate goal he stood among the forty

from audi a self-driving system, one that can time the lights as you drive, tell you when they're goingto change. and toyota has had the debut of a fuel celled vehicle, and a three wheel little trice that nobody has been able to make heads or tails of but it looks futuristic. >> and what about drones, what's going on with those? >> yes, drones have become explosive. you have tiny toy drones, ones that you can held in your hand and ones the size of a hubcap that can hold things. >> greg maddox one of the players on the ballot of the baseball hall of fame. we'll tell how else might be headed to the clock of the 2014. that's next. >> welcome back to al jazeera america. i'm del walters returning to our top story at this hour. former defense secretary robert gates writing a tell-all book criticizing the president. jay carney responding to that book a short while ago specifically to the allegations that the president did not believe in the mission in afghanistan. >> it is well-known that the president has been committed to achieving a mission of disrupting, dismantling and defeating al-qaeda

advertisers maximize investment with teasers like audi and toyota which promises muppets. >> big cut could be pretty bad. >> when do you realize something is not right? >> when the machine come back on. actually going back through the machine wasn't the worst part about it. the not knowing what was going to happen, i if the a lot of anger. a lot -- i felt a lot of anger. a lot of people looking out for me. >>> coming up how police and the national zoo helped rescue a snowy owl hit by a bus in downtown d.c. >> not as cold tonight, better today, got up to 34 at national, low 16, averages now 44 and 29. you hate winter, the climatological averages are coming up. we'll come back and talk about >>> it's been crowded in downtown d.c. the last couple weeks. apparently the owl has a head injury because it was hit by a metrobus. the national zoo said the owl was brought to the zoo around 2 a.m. after being rescued near 15th and i streets northwest. eventually the owl will be transferred to a city rehab. >> hope it gets better. >>> crews are working on a trifecta of problems in southeast d.c.

the audi has the q3 which is an suv. porsche is bringing a very tiny suv to market called the mecanz, so the germans are coming after the territory now occupied by honda. and hyundai. and so that is a big change. and they're coloring in all the white space. >> karl, let's think about this on a kind of a macroeconomics picture. with what dan said, with money being cheap w these long loans, are we getting into a possible trap here where people are maybe buying more than they can aford in terms of cars? >> well, so far the numbers are still looking pretty good in terms of, you know, the amount of loans that are out there, how high they are, how many are being defaulted on. right now everything still looks fine in terms of the availability of credit. what is really fabulous is that we're seeing an increase in transaction price across all these sales, all these new vehicle sales that are going on. and a decrease relatively speaking in incentives. so when you have the manufacturers not cutting prices and also selling as many o

the only thing they believe they think this was a black audi a-6 station wagon that these guys were driving. >>> now, over in russia some bad behavior was caught on police dash cam. in fact, you'll see some flashes in this dash cam. according to reports that is an officer firing at this vehicle. they did get clearance to fire because these guys weren't stopping and according to reports, this car almost hit one of the officers' patrol cars. got permission to fire and fire they did. they didn't hurt anybody inside, but you can see that they did lose control of that car. it spun out on the highway, ended up in the snow on the side of the road. officers did take these guys into custody for their bad behavior. >>> a fisherman's got a big one on the end of his line. >>> this began a two-hour struggle with the marlin. >> the happy ending after the tough reel-in. >>> plus, got muscles? >> it's called the salmon ladder muscle up. but what goes up must come down, right? >> oh! trtry y ouour r dedelilicis new fresh mex bowls wiwithth c chihipopote or margarita chicken. alall l seservrveded w witith ,