you know, unless you're maybe audrey hepburn, but if you are one of those people and you become “1???saw her as an 80—year—old woman, i'd go, "oh, but she's like, you miss her. you miss the one you fell in love with and looked and so i think psychologically, it's a very interesting thing. a lot of work on yourself internally, to be ok right. because you... i don't look... everything's lower, and... yeah. and, like, you know, and it's a shock. it was a shock to me the first time i saw something was in the film. he was like, "aw." they got a hair on the lens. yeah, it's got to be a hair in the lens. definitely. i think you go to europe or... i'm not sure about the uk as much, but definitely... we don't... we have not figured that out yet. ithink... and i think, i'm hoping to contribute to that. is there... to 60, this idea that somehow you disappear. i think ageing is hard, but i think it might be... that is a definite contributor to all of it. and i think it started at university, i knew and beauty, because it was such a part of my mm—hm. not myself, because i avoided looking in the mi

all of a sudden they had a male dressed as audrey hepburn in a bathtub, not even knowing what march madness was, was this this is that happened during march madness time frame. and it was just confused about marketing partnership. but then i even think more so the company's response was just as damaging. and i think for whether it's brand marketers or companies, one of the biggest takeaways is how you actually do manage when you're in a pr crisis? and i think the biggest piece you have to take accountability. this is something that the company never took at all they tried times to issue responses to the controversy with dylan mulvaney never once they actually addressed controversy by name. they never once dylan mulvaney and they were never clear about bud light was going to be or who was to serve moving forward. so they lost a lot of control and they lost a lot of the narrative and i a lot as to why the company is still down 30 almost 40% on bud light they haven't recovered any of their share. they continue to lose beer. they continue to lose customers. i think the biggest piece is if you e