. >> yeah, the aura estrada prize. >> hinojosa: the aura estrada prize. and it's basically to say to young women who write in spanish... >> women 35 and under who write in spanish who live in mexico or the united states. and you get... if you win, you get $10,000, and you get residencies in three writers' colonies-- ledig house, santa maddalena in italy, and ucross in wyoming. and we gave the first prize last november. we had the most extraordinary fundraisers. we were so lucky at the last fundraiser, because it was at two weeks before the crash. >> hinojosa: mmm. >> and in one night we raised $80,000. you know, we have enough to give the prize now for... you know, we need more. >> hinojosa: well, you know what, francisco? what we can leave our viewers with is that if they want to learn more, they can go to auraestradaprize... >> auraestradaprize.org, yeah. >> hinojosa: and we can read your new book. and the title of your new book is? >> say her name. >> hinojosa: say her name. and it's about your life with aura. >> it's a novel, but it's about aura. yeah