amazon even sells ultra cheap database software for businesses, auricle take note. he is willing to take risk and money and amazon stock up 30% so far this year. you like that title, disrupter? >> well, we, internally we think of ourselves as inventors. >> rose: and explorers. >> and explorers. and i think what happens, a consequence of successful invention is disruption of the old more traditional method. so that, disruption if an invention is a good invention, and customers embrace that invention, take kindle as an example. so ebooks, kindle, books in 60 seconds, carry your whole library with you. customers is have embraced kindle. and so that's an invention. our guil is not to disrupt. but it's a consequence of invention. so when you invent something like kindle, it is going to change the publishing industry. it's going to change the book selling industry. so it does have a disruptive effect on the incumbents. but that's not the goal. >> you're in the cloud. >> yes. >> rose: you pioneered that. >> my best friends told me i'm in the clouds. (laughter) >> rose: som