that's why it's important to see a company like autodesk here and pg&e that ordinarily they do things in the traditional sense people do things on their own. advanced merchandising you can't do anything without this you want to be able to see it before you mass produce it it takes outside the risk and certainly saves money. david chiu and i were there at the autodesk were assisting all the different levels of merchandising. so that cross section is very important. there's more of those areas that can do a lot more for us. you'll find another example when square opens up their headquarters you'll find their furniture is being produced in sf made like ohio designed willing designing it to make sure we utilize the talent that's here poor more of that can happen. why can't we have 50 to 60 people holding a tip buck too bag. there's all kinds of things and that's the beauty of being in san francisco we can introduce and reintroduce each other to each other. you're going to find a lot of builders doing haven't designs. i've seen that with can do. there's all kinds of things. this is the mar