i spoke with the autodesk ceo carl bass.steps from the bloomberg west studio on pier three, p are nine is the geppetto's workshop of laser cutters and 3-d printers. autodesk has built this cutting edge workshop -- get it, cutting edge? anyway, this helps autodesk and their customers. >> this is a space we use as a design ofo take the our products and turned them into physical goods. can make whatever they want, and so they do. this is like a testing lab. >> employees design on autodesk software but build on all kinds of equipment. >> it is a way to test what we do. it is not good enough to make the computer model, we have to make the real thing. our customers are the people who make cars, make airplanes, and build buildings. use this to make posters to put on your daughter's walls. >> the big idea, materializing ideas so they can see things they have never seen before. >> it this comes from a 3-d printer, this is what you would look like in an mri or x-ray or cat scan. there was a surgeon in here the other day, a neurosurgeo

autodesk has built this cutting it, cuttingp -- get edge? autodesk and their customers. >> they can turn it into physical goods. people can make whatever they want. that is what they do. this is like a testing lab. design on autodesk software but build on all kinds of equipment. >> it is a way to test what we do. it is not good enough to make the computer model, we have to make the real thing. builde customers who buildings and make cars and airplanes. you can put these on your daughter's walls. >> the big idea, materializing ideas so they can see things they have never seen before. >> this is what you would look like in an mri or x-ray or cat scan. there was a surgeon in here the other day, a narrow surgeon, who said he never wanted to do another brain operation without making these. is that notion that new possibilities can only be seen in three dimensions, realizing the potential of autodesk software. >> autodesk is looking for a new group of artists starting early next year. a gaming veteran is known as the founder of electronic arts and

we got a recent look at the autodesk artist in residency program with the autodesk ceo.m the bloomberg west studio, san francisco's. nine is the geppetto's work stop -- workshop of laser cutters and 3-d printers. autodesk built this cutting-edge workshop -- get it, cutting edge? understand itssk software customers. >> this is a space where we use the test lab and take things designed with our products and turn them into physical goods. people can make whatever they want, so they do. lab.is like a testing >> employs design on autodesk software but build on all kinds of equipment. >> it is a way to test what we do. it's not just enough to make the computer model, we have to do the real thing. it's just a big printer. >> the big idea is materializing ideas so they can see things they've never seen before. >> you can look at an x-ray or mri or cat scan. there was a surgeon the other want to dod i never another brain operation without making one of those ahead of time will stop >> it that notion -- that new possibilities -- it is that notion. autodesk is looking for a new gro

autodesk.m the middle east can go and purchase one of those autodesk's and they might not have a credit card. it saves the interchange credit card fees on that. a lot of cost savings open up a new market. >> apple is not on board yet. what about getting a company like apple on board? >> they are a progressive and innovative company. we would love to work with them. they are obviously busy with their other initiatives. getink that as people focused on different products you will start seeing them as they come in more. they are just busy with apple pay right now. one step at a time, i think. >> all right, thank you so much for joining us. has just learned, speaking of apple, that apple is halting online sales in russia likely due to a freefall in the russian ruble. managing editor of bloomberg news from new york joins us now. what is the latest? >> tim higgins is breaking the story as we speak. out, apple is halting online sales. this is a function of a western company responding to the cratering