we will reopen as automatch usa.t automatch usa, we're gonna match the right person with the right car. and we're gonna have something for everyone. automatch usa. you like it? >> cool. >> i love it. >> yeah, thank you. >> i didn't agree to that. why'd you take my name off? >> 'cause that's the new name of the business. >> that's bull[bleep]. you didn't even ask me. >> so is it about you seeing your name on the building, or is it about selling cars? >> my name brought customers in the door 'cause i have a great name in chicago. everybody knows who i am. that's why they come here. >> really? >> really. >> you actually believe that? >> i absolutely believe it. >> uh-huh. nobody gives a [bleep] about your name. >> who gives a [bleep] about your name? >> i don't have my name on the building. automatch usa is the new name of the business, and i need to make sure that everybody that came here before knows this is a new day. because when they came here before there was no cars. none. >> i don't have cars, but i have a good

it's only a matter of time before automatch usa is really profitable. >> thank you very much. >> okay, here we go. >> tonight on the profit, i meet michael and tina sena... >> three, one, three. >> experienced trainers who own a fitness studio. >> chest up. atta boy! >> the instruction is first-rate. >> nice, high thighs. >> but the business? well, that needs to be whipped into shape. you're not focusing on everything over here. >> i'm telling you, i did what i thought i could do. >> michael refuses to bring in workout equipment... >> i just don't want to be like every other gym. >> i wouldn't work out there. which holds back membership. >> i may challenge him. >> what we're doing isn't working. >> that's such crap, and you know it. >> but it's his ego that may ultimately bring down this business... >> nobody would recognize her name. they would recognize my name first. >> and possibly even his relationship. >> since we got married, you're always worried about your own identity. >> but everybody has their own identity. >> if i can't figure out a way to expand pro-fit and attract new c