it's only a matter of time before automatch usa is really profitable. before automatch usa is really profitable. >> thank you very much. whoo! at a family-owned men's apparel business on the coast of california... john: this is our brand. it looks great. it's tankfarm. it's really high quality. lemonis: ...the tie that binds is about to unravel completely. mike: you want to be my boss sometimes, where i'm like, "dude, we're partners." john: no, you want to talk real? let's talk real. lemonis: brothers mike and john found early success selling to big stores like nordstrom and urban outfitters. but after they opened up two locations of their own, profitability never followed. mike: is it the product? is it a merchandising? why doesn't this store make money? lemonis: now the brothers are clashing more by the day. john: so it's all my fault the stores didn't make as much money? mike: you sometimes act like you know best. john: oh, my gosh. lemonis: even as mistakes pile up... ashley: we might want to spell "barbeque" correctly, though. lemonis: ...and moral