emily: john wu, ava labs president, thank you for breaking that down for us.tching avalanche. coming up, has to world of marvel and dc comics enter the digital collectible realm? why it may not be good news for the artists behind this success. that is next. this is bloomberg. ♪ emily: dc comics is getting into and fts with a giveaway for fans this month. this comes months after marvel entered the digital collectible space. while it may be good for publishers and fans, it is causing concerns for some artists. this from bloomberg quicktake. >> we are about to speak to a comic dealer about and fts. and fts are not fungible tokens, a way of classifying artwork for the blockchain making it possible to sell it in a purely digital form. the comic book industry would be an obvious winner in this one would assume, but that is not the case, as marvel ndc have clamped down on sales of and fts with their characters. >> the comic book industry is made up of marvel ndc, so marvel ndc are the biggest players because they are the majority of the ip's that you see on tv. the m