the second pieces of that, more people in more ways, speaks much to the fact that we must be avaible wherever the audiences. even though they are listening to radio in record numbers, broadcast radio, we know that our audience is on other devices. they are on the iphone and the ipad, they are listening to pipe gas, so we aim to provide a very rich experience across all platforms. you will hear us rolling out plans to provide and make sure it that we create an entire package of tools and service and best practices, provide that to all of our member stations, so that every member station can be as relevant and robust one digital platforms as they are on the radio. our heart and soul as a network -- we're not trying to try everything, but that is our broad strategy. >> television has experienced tension by view of the time shifting, where people watch programs on tv are -- on dvr after the fact. is there is siificant downside risk for you and the way that a younger generation does not care about catching things live? >> the only risk is if we ignore what the audience wants. the audience