billion, making them more viable than some of the biggest names in some of the valley, huge jump for avalleythat is less than three years old. thank you for joining us, libya. -- olivia. what is this company and quite are they raising so much money? >> jull was a replacement to the tar burning cigarette, the people out of sanford said they will create this -- stanford said they will create this which is better for you than a traditional cigarette and does not have the tar. it has a vapor and you inhale the nicotine. they thought they were doing something great for the world that teenagers love jull and it is popular in schools, especially among high school students, a controversial product. a lot of investors not willing to invest. because they are post money2 billion, over $16 billion. 68% ofull has captured the e-cigarette market, something philip morris is trying to get into, what did juul direct? -- do right? >> they have 68% of the date market and replacing -- vape market and replacing traditional cigarette with the moorestown, british american tobacco down, japan tobacco down about 15%

sometimes these big visions in this great genius doesn't quite work out the way it is promised. " was avalley temporary title. i had to -- to write this, i had to get the cooperation of 200 billionaire types. emily: you do do interviews with larry page. adam: those are archival interviews. steve jobs is also archival. he died before i started. i have interviews with literal billionaires who are there helping page and brin code. i can drop names that i want. needed a cooperation. everybody had to tell the story in their own words. that is the conceit of the book. when you call up and say, i'm writing a book called "valley of genius" would you like to cooperate? a" thatas called "brotopi would not have worked. after four years of doing this, it stuck. -- they probably have genius iqs, but -- emily: they don't necessarily have the best personal judgment. we have to talk about the wild ski parties, you talked about how larry and sergei had a harem of women. brandon was not the best behaved. what did you uncover there? adam: it was really the chef at google. he is an interesting guy. this is a min