it's coming to avaya stadium grounds. >> it's the brain cheechild of walsh jennings. to explain what the event will entail. >> kerri, explain to me what p-1440. what is that? >> it's a lot of amazing, dynamic things all rolled into one. we're an event series, around the sport of beach volleyball, health and wellness, personal development and live entertainment. you have 1440 minutes in a day. the filter that we create everything is centered around the sacredness of time. 1440 minutes in every day. it's fluffy but powerful. >> show me what's going on. people say the soccer field. everything will happen outside here. and it will cover all these parking lots, extend past the practice field, everything. >> we have a nine-acre footprint. this is where all of the volleyball courts will be. stadium court right here. this is where the food trucks, beer gardens, activationing will be, where kids can work out. the main stage for the concert will be at the end of this parking lot. we have marian hill, foster the people, rad, legit bands. it will be comfortable. we want people to