and i've always like t to write about real people who are in a situation whether it with avril herriman after world war ii and you have to create a whole new world order of things like nato and the world bank and therl marshall plan or a steve jobs who says okay, we're now in a digital revolution, we have to make it personal. ..rds, were able to think different, think out of the box. i want to try to explore the creative mind and how it works. >> host: one of them themes -- themes in your book seems to be a connect to spirituality. >> guest: everybody believed they were part of something larger than themselves. i remember sitting with steve jobs and i asked him why did you do what you do? and he said, life is like a river. you get to pick things out of the river, really cool things people have done, they put before you in the river, great devices or great ideas, but after a while you r great devices or great ideas but after a while you realize it is not how much you take out of the river but how much you put into the river, what you leave behind so your spirit is so manifest after you h