of axel springer. >> i don't share this whole cultural pessimism on the web. i don't see why journalism or the business models of journalism should be threatened in the digital area. i don't see any reason. on the contrary, journalism can be better. you have access to news resources of information, you have all the users, you have the intelligence of your users that you can integrate. >> rose: also in the media world and the digital world is stew stew. >> i learned that one has to be extremely careful-- and i don't mean about selling stock or anything like that-- just extremely careful in... if one gets into a difficulty and extremely careful and serious about how you handle such a situation. i think i was a little too trusting. >> rose: mathias dopfner, martha stewart coming up. ♪ if you've had a coke in the last 20 years, ( screams ) you've had a hand in giving college scholarships... and support to thousands of our nation's... most promising students. ♪ ( coca-cola 5-note mnemonic ) captioning sponsored by rose communications from our studios in new york ci