when ayesha curry does almost anything -- this is steph curry's wife -- there are huge social blowup all over the media. i can't really define character in person is. there is this that really exists. on the democratic side to take it to the election, many publications learned that bernie sanders was socialgenic. there was a lot of him particularly relative to what you saw on television networks. i think this concept, it is very important for understanding what has happened with donald trump. i'll borrow a little bit from the 20th century field that people don't talk a lot about called cybernetics. it predated what a lot of people think about the internet. the study information flow and networks. and one of the things that they talked about, that networks had certain kinds of properties and one property of certain types of networks is it would get too much. it would get run away positive feed back and i don't mean positive feed back as in good job. they meant it as a technical math ma mathemetical things. think of it as a herd of cows. if one starts running, the others start runs. th