ayman jaffers on the case. >>> twitter reports today, facebook reports on wednesday.nd the companies seem to be going in very different directions. julia borsten explains why. >> reporter: it's a tale of two very different social stocks. facebook shares up about 16% in the past three months while twitter lost 34%. facebook soaring to around an all time high as the company continues to grow users and ad revenue. on optimism about the potential to make money from the company's other fast growing apps. messenger, instagram and what's app and their new video apps. >> one of the important things is the sense is facebook is slowly grabbing attention from advertisers away from google in video in particular. >> in contrast twitter is in the midst of an awkward transition on the hunt for a new permanent ceo called project lightning which won't launch until this fall. while investors are bullish in the potential to use human curators we won't see the impact for several quarters. >> it's a project that twitter sorely needs. it's one that's supposed to make it easier for new user