azmat khan, what are the trenders that people don't -- trends that people don't even realize are happening>> many people when the expwrnt launched thought that media organizations had to scale back on their deeper reporting, that's definitely true, smaller articles, a lot of curated blogs. but we have seen a proliferation of long form journalism. explanatory, expository, deeper narrative, that brings to light a subject that you don't necessary-they are very expensive -- >> is there a craving to get more information beyond the headline? >> yeah, there's a desire for greater -- there's a disiert for deeper and yawlt reporting. longform.org and longreads.com, which curate, the long reads hashtag that is used often to describe those, you see more people organize around it. but you also see media organizations creating more of it. buzzread for example, one that's known for it's listicals and animated gifts, they have a buzz reads portal that sends out a weekly e-mail, the verge, has done the same thing , byliner, i've talked to people at both buzz reads and byliner, showing there's a stronger i