b. reich wants to motivate the right voters. they want --the right wants to motivate the right voters. they look at voting history. if you don't show up in previous elections, it is tough to have a voice or get attention in the future elections. campaigns have to be very analytical and segment of voters based on voting history. that is what we do to identify our voters. our model is very strong. focusing on the right particular boat is how we get them to turn out. >> where does that leave the young voters? >> first-time voters get -- get context because it is an unknown territory. we measure the response. >> what the democrats are doing is targeting those voters, what is your response to that? >> i would say it is not enough. much of what you heard today was about tactics and strategies. you heard something about message. message and messengers is very critical. it matters to young people who they hear from and it matters whether the message is sex and an important to them. -- is such cent and important to them. -- is succinct and important to them. if they stay on, they are hurting th