. >> reporter: it boasts one-handed steering, custom babb rick, adjustable seating.ighly engineered performance vehicle and it's a stroller. sticker price up to $1660. but in this battered economy, what explains the hot demand for a luxury baby buggy? the latest model by 4 moms, is a battery operated machine which folds itself automatically. it has the lcd screenta gives the weather and charges your cell phone. price tag $850. which is a bargain compared to the 4,500 sleek kid's custom rocker. of course the kardashian sisters were cruising around with one. >> look at that price tag and say who are these people buying these? >> in the economy there's always a flight to value. do you want to invest in a timeless product? in the world of guccis and minute knoll l manolos. >> she strategically placed her product on "sex and the city." >> after a long day in court. miranda faced another jury. >> what does that do to your sales? >> it was great. we had a waiting list of people that said when it comes we will ship. >> reporter: and nothing makes a fashionista dro fashion ea