they can measure the effectiveness of the backend.u saw a video ad on facebook for a car in with your dealer ended up buying the car take -- they can know that the ad trigger that. cory: are there tools that facebook can offer? the way apps are being served to consumers we watched madmen and see a bunch of guys -- with this ability to real-time auction ads , one kind of tools does facebook cap that are unique? >> you talk about when it's measured it goes down -- it did hit a bottom but now with the right tracking, there are trends up. on the video side -- one of the most powerful things they have done was working with a company called data logic which powers the loyalty backend of grocery stores. they can tie real purchase behavior in a week or month's time back to your ad at the personal level. that has been a powerful 12 for them. this -- that has been a powerful tool for them. they can show the real incremental value of the added to you. -- ad to you. advertising to them will increase the return. >> that is absolutely true. wanting

>> they've worked with data logic which powers a royalty backend with grocery stores so they can tiers back to your ad at the personal level. that has been a really powerful tool for them. cory: they will be able to see i saw a heinz ketchup ad and then went and brought it -- went and bought it? >> we have been experimenting with that as an agency, talking to facebook dance. >> i think that is true. going back to my point about wanting to know whether the advertising is effect of, by being able to target people precisely with advertising and letting the advertiser know whether someone actually viewed the added is pretty revolutionary. not just video advertising, but advertising in general. that is exciting. >> there are e-commerce plays and you can track this through a digital connection. now as we have these tools were we have walmart and amazon, we are seeing what we used to call brand advertising tied to a revenue event with much more fidelity. >> we saw this news yesterday with the new york times and buzz feed turning over and publishing on that platform only. it's potentially id

on the backend is a button.ghts up and then your ready to do your pictures. >> it turned on. one click. hold it hold it down and it will cycle and then down. the dimmest setting. holding that we will brighten up like that. >> he is actually been a photographer. is taken pictures of presidents and is obviously taken pictures taking pictures of a lot of miles and is sensitive to making them look the best that they can. >> one of the reason it took so long to develop the case is a wanted to get the lighting perfect. caps off enough the colors in right. it took a while. >> it cost about $35. bill: $35. >> that's not that bad. and on boxes like 50 bucks. how much does it actually protect your phone? >> is actually cheaper. it's a pretty good deal. >> actually it has a separate battery. you just plug it in and charge it up. bill: i love that. >> that's not the. bill: all right. nice job. [laughter] ♪ >> here's what you're "search engine" found today. >> you try and be calm. >> and free freak out is exactly what this a

there is an impact on the backend. it is a big deal. >> why now did you decide to get back into an election? ehrlich: what is the reason i run run the country giving speeches? i think there is [indiscernible] and it is a real thing. it comes from a lot of bad decisions in washington, d.c. we did not go back. it is this minimal as asian -- minimalization. we did bill that. sorry, we did. that kind of stuff. the messaging from the president is a lack of respect for sovereignty, a lack of respect for entrepreneurs. if we exit stage left in the world, we have got a problem. >> your biggest topics. ehrlich: my get -- my big topic? criminal justice reform. and restoring a [indiscernible] good to see you. say hi to my wife. justin: justin. ehrlich: good to see you justin. justin: what do you think will be the cost of college in five years, based on tuition cost? ehrlich: are you painful cost? in maryland, my kid went to school. let us know, because my wife's college roommate's daughter -- jason -- justin: [indiscernible] ehrl

i am informed there's a little bit of wiggle room on the backend so we have close to happen our or the question and answer. math. let me tell you what the plan is. i'm going to ask you one question and then i'm going to turn to the audience first taking four or five press questions and then moving on to this very large and interested standing room audience that is gathered to hear you talk. if there's time at the end i will wrap it with a question and if not i want. so let me begin with my question. as you know, there is a pretty long history of trying to bring effective goal-based performance measures to the federal government and to bring it more in line with the sorts of governance that you talked about in baltimore and in the state of maryland. i think it's fair to say that those efforts have met with incomplete success and a level of current trusting government reflects that. so what is your analysis of why these prior efforts haven't gotten the job done and how do you think your approach would have a higher chance of actually being able to bring goals and effective performance me

i wonder if this changes their requirements, what they need in the backend, a whole different level of computing power to understand what this is all now if they are going to go in that direction. caroline: this is so new and to happen so fast. richard scheller announced his retirement in december. instantly went on board with 23andme. even talking to them, they do not know which diseases they will go after. how far will they take this up before they start looking for partners because running the clinical trials are beyond their scope. they don't know yet. cory: have you taken the test? caroline: i have not appeared they stop to being able to sell it for help analysis. cory: stick around. we are going to talk about this some more. we are going to dig a little bit deeper into what this means and how the world might change. ♪ cory: 23andme is transforming itself. let's talk about what this means. jay, you invest in tech. you invest in pharma. this is an interesting development. jay: it is certainly big news, a surprise to us. cory: why is a big news? jay: you don't think of 23andme as a

we created this model of all you can consume and then pay on the backend. we pay a lot of money.ue to believe that it's important to do that. we just want to have equal rates to the rest of the entity. we will compete with a great product and innovation for customers. cory: that was david hose of rhapsody. we'll be right back with more of best of "bloomberg west"." ♪ cory: i am cory johnson and this is the best of "bloomberg west"." these artist cannot put their work on video and youtube. what about money? they are trying to take it further. they have artists and fans with money in between. i learned about it from the ceo. guest: this idea is there is a new emerging creative class. it is hundreds of thousands of people that realize they can be creative entrepreneurs. cory: they don't have a label and a $50,000 advance. guest: it's the opposite. it used to be that there were three pipelines to the people for the masses and there were people that controlled those pipelines and it's not that way anymore. if you have some great to say, people will listen. we have awesome platforms fo

david: a lot of it has been towards the backend. that tried to be above 23 got denied. when you look at the numbers, more than half of the 147 companies that went public last 23r price between 22 and percent earnings. that seems to be the norm or at least a little below that. we were talking about this earlier. normally follow that curve. it's usually a bell shaped. -- shape. they don't do this unless there is an invisible hand that guide it. angie: i don't think that's what adams myth had in mind. smith had in mind. david: he would be disappointed to see it in a not so efficient way. how do you value an ipo? if you price it too low, you are shortchanging your clients. early last year authorities darted to tighten on ipos. you had a lot of companies rising them quite high. 23. >> to say the statistical collaboration would be an understatement. .ive us some examples do they have anything in common? we have three examples. companies that have nothing in common other than the fact they are chinese. cinema, withes, the maker of chicken

on the backend, i think she probably will come aout a better candidate.08 campaign. he was a much better candidate after the primaries than he was when he began the process. we were better positioned in the general election because quite frankly, 11% of our electorate there 2008 were brand new voters. we would not have had that expansion of the electorate in 2008 which was so important for barack obama if in fact we had not had the process where we talked to more voters and expanded the electorate and energized our base. i think that's the upside of it. >> you know, ruth there's a difference i guess between having a challenger whose name appears on the ballot and that's pretty much it versus having a challenger who forces you into uncomfortable decisions, says things about you that makes you defend yourself. lands a punch or two. i'm looking at martin o'malley who seems to be lining up to run against her. it seems every opportunity he has to take a shot and draw a contrast with hillary clinton, he's passing on it. people are telling me that means he wants

apple and google or enterprise tech players running the backend? >> probably the newer tech stuff.stuff is more economically sensitive. it is new tech over old. there is individual groups within the consumer space like media were there is a very positive growth trend. they have pricing power, a lot of new things going on. matt: apple and google are considered new tech. i would consider them new tech. >> when i talked to tech investors, apple and google are old tech. betty: interesting. matt: fascinating. what a pleasure. betty: thank you so much. thank you to matt miller and alex for joining me through the opening bell. much more ahead. glu mobile ceo shaking up the entertainment industry. has anybody played this kim kardashian game? who is next in line? ♪ betty: trading is just underway right now. things green across the board. i want to get back to scroll at foo with a look at the early movers -- scarlet fu with a look at the early movers. >> the nasdaq making a push towards reaching its record highs. we're getting close to that level. maybe 20 points away. the s&p 500 and dow up

this is keeping yields at the backend compressed.s investors are looking for look where they can outside of europe and japan to become up field, the u.s. treasury is looking remarkably into string -- interesting. angie: what is in your playbook? is that going to change after this week? guest: well, not really. we would make the point that there is a major global situation which is relatively low inflation. significant expansion central bank balance sheets taking place over the next 18 months. which means the long end of yield curves will continue the -- to be set in a global context. when janet yellen and the teen meat over the next couple of days, they will be focusing on of inflation in the united states. ken janet yellen remove the word patient? it is absolutely positive? full that short rates in the u.s. of again? net yield curves we think will continue to flatten. angie: developing markets to looking good despite deflationary pressure. what about emerging markets here? guest: it is more of a challenge. premier we are seeing leag

the reason being that the sentiment we had at the backend at the beginning of this year, they're waiting happens with the election. it is actually, the political debate is ready to nine. between the parties. people are deciding just to get on the move there in -- move. >> prices don't seem to be going any lower. but if people are analyzing investments within the home buying areas at the moment when will they themselves the the person, what is there in terms of distinction, are there any differences? with marginal tax gains imposed by the likes of labor and perhaps a little bit more difference when it comes to the renting side of things. guest: i think focusing on the rental market is interesting that the overseas investors have invested in central london it could potentially make an issue. most seasoned investors now are looking further afield for london. they're looking at the birmingham's, the bristol's, the ratings. caroline: because the prices have gone too high? guest: it's because they're looking at a lower unit price. manus: i was doing a foreign-exchange check and you talked abou

the committee has a shared platform model where they have a number of programs that use the same backendwn justice and children's place would be the next. stephanie: it is like a tween store. >> there are plenty of players who like to get into this space. for financial buyers, this makes a lot of sense. if you look at what other deals took place in my experience, they will not take a hard to fix merchandising problem with too many net tops and not enough woven's, but working capital is with a understand. the volatility is very low. it should be attractive to a private equity fund. stephanie: jon bascom things you won't know what the tops -- you won't know woven tops. thank you so much. erik: we will be back and talking about burlington coat factory. stephanie: maybe a little century 21. ♪ stephanie: welcome back to market makers. it is time to bring you up-to-date on the top stories of the morning. americans statement out last month. retail sales fell last month. at that is the third drop in a row. record cold temperatures in the northeast and midwest did not help, neither did sluggish w

perhaps they could invest the money on the front end to prevent disease instead of just on the backend to treat disease. as we speak, congress is ready to pass the medicare payment system. i've got my pen ready to sign a good bipartisan bill which would be real exciting. [applause] i love when congress passes bipartisan bills. it is always very encouraging. and i want to thank everybody here today for their work in supporting new models of care. the bottom line is this for the american people. this law is saving money for families and for businesses. this law is also saving lives. lives that touch all of us. it is working despite countless attempts to repeal, undermine, and defame this law. it is not the job killer that critvicks warned about for five years. we have had the longest streak of private-sector job growth on record. five straight years, 12 million new jobs. it is not the fiscal disaster critics warned about for five years. health-care prices are rising at the slowest rate in nearly 50 years which has helped cut our deficit by two thirds since i took office. before the aca,

the connection into the backend will provide us with complete new functionalities.our obligation to enhance safety, to bring the number of fatalities into the direction of zerom, and to prevent accidents completely. guy: are you working with any partners at the moment? could you see yourself working with apple or google directly? >> we are happy to be a supplier toward google. we made this announcement recently. we are treating google as other customers around the world. if apple would really decide to enter the automotive industry we would be more than happy to serve as a supplier toward apple. apple has a great reputation, a strong brand, and a lot of financial strength. francine: you sign something with google to be their exclusive provider of tires when they developed cars? >> no customer is providing exclusivity to a supplier. that is only in limited cases for a limited period of time. tires are one product we are more than happy to sell to google in the future. guy: can i just ask you when you think about your business going forward, are you increasingly going

with these manufacturers whether they are electronics on clothing, if they are saving money on the backendconomists say they will be passing on at least some of that savings to u.s. consumers and therefore keeping a lid on inflation. a narrative was over the past several months that because oil prices were low, that was keeping a little inflation. it was also giving the fed more running room before it would have to raise rates or be able to raise rates, depending on how you look at it. and now economists say the narrative is sort of that oil prices the decline in oil prices, has been replaced to some degree by the action we have seen in the dollar and again, a lid on inflation or even disinflation happening because of this consumer price increase. -- decreased. erik: do we know which copies of benefiting the most? julie: we don'tof it we which companies are benefiting the most a week and a strap relate because most electronics and -- we can extrapolate because most electronics and apparel companies are making stuff abroad. i was talking to an apparel industry association for another story

wonde last 72 hours.ding many people are wondering what is this aftermath controversy and back and backend for data that happened a few weeks ago when the minister visited washington and spoke before the congress. people wonder what is it that's going on here and why is there so much controversy. i want to take a moment to delve deeper into this. there are two reasons. they represent everything we wanted to be. israel is a democracy as evidenced by the process that they just underwent. it's a free enterprise economy, developed economy that provides prosperity for the people and partners in trade and commerce and israel is a strong american ally don't we wish the entire middle east that way that we had more countries but like israel that were democratic and had a free prosperous economy. it is less like iraq and syria and other places at this moment. there's another reason. it's not just another country and it has a special unique purpose. barry homeland in the holocaust where over 6 million human beings were slaughtered. and it was founded on the promise that never again in the history of

i think that if you look at the backend, when institutions hit a difficult time, we put into place practices through procedures like orderly liquidation authority to make sure that insured can manage without having to turn to taxpayers for a -- the kind of support required in 2008 and 2009. internationally, we worked to bring global standards up. i know that this committee asks a lot of questions about the fsb. it is a way for us to drive the conversation internationally, so that there will be high global standards, which are so important. i think we have more work to do. the idea that you ever finish is probably not attainable, because the financial system does not stop moving, evolving. the next problem not be what the last one was. that's why we ask questions about money market funds and asset managers and other things, not because we assume there is a problem, but because we know if there is a risk, we need to ask the questions in advance. the fact that there is a council that brings together all of the relevant regulators and authorities to ask the question of what we need to think abou

i am informed there's a little bit of wiggle room on the backend so we have close to happen our or the question and answer. math. let me tell you what the plan is. i'm going to ask you one question and then i'm going to turn to the audience first taking four or five press questions and then moving on to this very large and interested standing room audience that is gathered to hear you talk. if there's time at the end i will wrap it with a question and if not i want. so let me begin with my question. as you know, there is a pretty long history of trying to bring effective goal-based performance measures to the federal government and to bring it more in line with the sorts of governance that you talked about in baltimore and in the state of maryland. i think it's fair to say that those efforts have met with incomplete success and a level of current trusting government reflects that. so what is your analysis of why these prior efforts haven't gotten the job done and how do you think your approach would have a higher chance of actually being able to bring goals and effective performance me

outbreak is a national security issue and we shouldn't just do with it on the front and that the backend. if we have to start dealing with that i would implore you to look into that. again you stated earlier but i want you to say it again does the epa plan to revise its proposal for coal-fired power plants to eliminate the ccs mandate based on the discussion we had previously about what other countries are doing and the fact that there doesn't appear to be technology available currently to comply with that mandate? >> there has been no final decision made. we will will look closely at the common at the common set of command that i understand that many have come in on this issue we will look closely at them. >> thank you very much and i yield back mr. chairman. >> the chair recognizes the gentleman from oklahoma for five minutes. >> thank you mr. chairman. can you quickly sum up what the epa's mission statement is? >> to protect the public health and environment. >> but not to raise revenue or provide fines or anything like that? it's to protect the public health, right? >> yes. >> can yo

of success when you consider the challenge of this filing season was to build into our system the backendaffordable care at, the front end of the foreign tax compliance act, and the tax extenders passed in december. we often hear from people only when things go wrong, so i think it would be help to remind you of something significant that is going right. a great example of the caliber of our workforce is also sitting up here with us. eric was introduced to you and has spent nearly four decades of the irs working with reporters helping them put the complexities of the tax code into plain english. he shows no signs of slowing down. his dedication to public services what you find with our employees in locations all across the country. i am pleased to be able to publicly thank eric for his years of dedicated service. i wanted to give you this picture of the irs today because i think it has been obscure is by the intense focus on the problems -- obscured by the intense focus on the problems of the past. you heard a lot about those problems. overspending, making a revised videos come and inappr

keating: when you look at minsk and the backend we would not have preferred it in terms of russia's border issues -- and when we are having these other discussions and other questions about why can't the u.s. just simply do this -- is it important that we do this in a unified manner with europe? what would happen if we didn't? what would happen if we just veered off the way some of these questions have been pointed today on our own and just did this? what would our prospects for success be diplomatically and militarily? ambassador nuland: again, it would have provided an opportunity for the kremlin to divide us from major allies like germany and france. one of the reasons we shout out merkel in hollande is they have hours with president clinton. without that, he might have felt he could get away with it. mr. keating: i would like to see defensive weapons in place myself but i also can't have this hearing end without commenting on the fact that we have to do this with partners and it is a dynamic decision. and if we move away from that, we weaken ourselves. with that, i yield back. mr. emme

we have dealt with the front end but now it's necessary to do something about the backend. this is not a power grab. i don't care how it gets done or who is responsible but we owe this to the american people. a second quick issue i would like to raise as i know mr. chairman that both you and i want a commission that works openly, fairly and efficiently. while 3-2 bowties get the attention about 90% of our decisions during my tenure have been unanimous. about 2% a bend 4-1 and there have been 21 253 votes that have been 3-2. we also have during my tenure the best record of any full commission this century for getting decisions out quickly. 73% of our decisions are released in one business day or less. the measure of that is the last republican-led commission. take a week before they get hit that number. we also have the lowest number and percentage of actions made on delegated authority. of any commission republican or democrat in the last 15 years. ..

>> that's why we need to put the quad backend quadrennial.a fund? has the commission finish its work on how connect america will work in the mobile support mobile? >> my interest in it has not yet but work is underway. >> these are some the things that trouble is, to say the least. we also had an issue come to our attention involving the western amateur radio friendship association interference case and maybe, chairman, i could direct this to you. i do think it's been going on for quite a while. and is quite disturbing. i've been told about from the audio recordings allegedly there's this jamming that's included, really awful repulsive racial epitaphs and threats against a female member. it's come to our attention that this has been sitting there for a while where these operators are jamming and using really awful language. do you know the status of that? can you give us some update on the? >> i can't ought that. >> i think it's called the western association interference case. i guess there are a couple of these involving pirate radio operat

keating: when you look at minsk and the backend, we would not have preferred it in terms of russia'sder issues -- and when we are having these other discussions and other questions about why can't the u.s. just simply do this -- is it important that we do this in a unified manner with europe? what would happen if we didn't? what would happen if we just veered off the way some of these questions have been pointed today on our own and just did this? what would our prospects for success be diplomatically and militarily? ambassador nuland: again, it would have provided an opportunity for the kremlin to divide us from major allies like germany and france. one of the reasons we shout out merkel in hollande is they have hours with president clinton. without that, he might have felt he could get away with it. mr. keating: i would like to see defensive weapons in place myself but i also can't have this hearing end without commenting on the fact that we have to do this with partners and it is a dynamic decision. and if we move away from that, we weaken ourselves. with that, i yield back. mr. e

there is an impact on the backend.t is a big deal. >> why now did you decide to get back into an election? ehrlich: what is the reason i run run the country giving speeches? i think there is and it is a real thing. it comes from a lot of bad decisions in washington, d.c. we did not go back. it is this minimal as asian -- minimalization. we did bill that. sorry, we did. that kind of stuff. the messaging from the president is a lack of respect for sovereignty, a lack of respect for entrepreneurs. if we exit stage left in the world, we have got a problem. >> your biggest topics. ehrlich: my get -- my big topic? criminal justice reform. and restoring a good to see you. say hi to my wife. justin: justin. ehrlich: good to see you justin. justin: what do you think will be the cost of college in five years, based on tuition cost? ehrlich: are you painful cost? in maryland, my kid went to school. let us know, because my wife's college roommate's daughter -- jason -- justin: ehrlich: are you that good? >> can i get a picture of