for millennia in china booze has been about baijiu.ly fermented grains in recent times it seemed the growing popularity from abroad. china is now the worlds greatest importer of red wine. when it comes to the hard stuff whisky is where the growth is at. just over a year ago china's whisky market was valued at $2.3 billion. that's expected to almost triple by 2027. an annual growth of 20% proceed each year for the chinese market compared to 4% worldwide it something whisky sellers here in asia are looking to capitalise on. let's go meet one. why has the price of whisky exploded so much? the thing about whisky is the age, it's very important. you have to wait at least ten to 20 years to have a result. you have to have the instinct to do this collection before everybody does it. tell me about the astronomical increase in prices that we have seen. for example, the really famous distillery, 50 years old release date years when the release is 20 k for a starter for that right now it's 75 k for starter. you can see the growth is immense. do y

many of them are shunning baijiu in favour of less—alcoholic international options.ey look to take a big gulp of that market. tiktok has signed a sponsorship deal with britain's 0lympics team to help grow its athletes online influence. team gb and polemics gb say the short video app will help athletes increase their fan app will help athletes increase theirfan base. that is app will help athletes increase their fan base. that is all app will help athletes increase theirfan base. that is all for now, stay tuned to bbc news. bbc news — bringing you different stories| from across the uk. music therapy at the nottingham wellbeing hub. it's all about tackling the demons of addiction. there's a wide range of support here for people at their lowest ebb. lee created the garden. he's a paid recovery connector with first—hand experience. lee spent decades addicted to alcohol that got him into serious trouble. when i got released from prison, iwas effectively street homeless. that was a massive shock. you can't live a normal life on the streets. you will fall into some sort of

many of them are shunning baijiu in favour of less—alcoholic international options. a big gulp of that market. one of the biggest tv events in the calendar has just drawn to a close. dozens of companies have paid huge sums to showcase their products to millions of viewers tuning in to watch the super bowl. among them was the chinese e—commerce giant, temu, which is stepping up its challenge to the likes of amazon in the us. joao da silva has been covering this from singapore. for starters, it is still relatively uncommon for a chinese firm to buy a super bowl ad spot. this company, temu, has done it two years in a row. again, this year, super bowl invited viewers to shop like a billionaire as it offered millions of dollars in coupons and giveaways on its platform. it is all part of a marketing campaign that according to some estimates this year could cost as much as $3 billion. first wants to win over us shoppers and elbow the likes of amazon for market share. it has been very successful. —— temu wants to win over us shoppers. the temu app was the most downloaded in

many of them are shunning baijiu in favour of less—alcoholic international options.s a king or queen of the castle? now�*s your chance, because a 900—year—old english countryside castle has just hit the market for a cool £9.5 million, or $12 million. but how often do castles and historical homes like these come onto the market, and who is buying them? appleby castle in cumbria is up for sale following 25 years of refurbishment to bring the castle into the modern day. guy bradshaw is the man charged with selling it. he's the senior director responsible for sales at uk sotheby�*s international realty. it is lovely to have you with us. who lives in a house like appleby castle?— us. who lives in a house like appleby castle? appleby castle is one of the — appleby castle? appleby castle is one of the most, _ appleby castle? appleby castle is one of the most, i _ appleby castle? appleby castle is one of the most, i guess, - is one of the most, i guess, famous old castles in the north of england. it is a truly stunning residence and it is one of those generational residencie

baijiu — chinese whiskey spirit.nd we have an exciting business with johnny walker on the side. particularly in europe we are seeing an emergence of an exciting non—alcoholic category. we just launched tanqueray 0.0 gin, captain morgan 0.0 alcohol rum. it is a very successful thing, too, non—alcoholic offerings. 0ccasions, mid week, consumers might want an adult beverage choice, but they are at a party to want to feel sophisticated, so having a non—alcoholic but great tasting cocktail. so we very much see that as an opportunity that we can tap in and leverage. i was running our business in africa for the last seven years and we felt increased shortages of crops and therefore we had to adapt our brewing processes to take on different types of crops depending on what was available or not. so we had to have different flexibility. if i swing from the supply side to the consumer side, you know, we — we do know it is increasingly important, particularly for the luxury consumer that, you know, we have sustainability right a