. >> reporter: between homecoming and gymnastics classes, brooke and bailey mcknight document their every move and song on the youtube channel. they are putting their own line of products branded with a double b in front of their 4 million subscribers. >> i would call it like an everyday line, like we've got t-shirts, wallets, pencils, notebooks. >> reporter: they recently launched their own mascara, too. was merchandise something that your followers were asking for? >> we're seeing any time we post a t.d. the girls want the outfit we're hearing. >> outfit of the day. >> otd ss. we decided to create something of our own so they can feel more connected. >> brooke and bailey did not say how much they're pulling in other than the line is doing well. we're saving the money they make for college tuition. >> on a weekday we go to school, we have math homework, too, but at the same time we have this totally different life, going to business meetings. >> reporter: another youtube star cooking up a success story. >> it's ro, withal come to another nerdy nummies. >> reporter: rosanna has more than