that's one of the key conclusions made by a report co—authored by bain and company which also pointedin southeast asia is set to outpace china. charlie 0rmiston, one of the lead authors of the report and explains why south east asia is so attractive. we're excited because they are emerging from 30 years of relative stability but lower growth. the biggest catalyst is firms looking for alternatives to china. these are generally export oriented firms that are finding constraints fighting markets but also looking to diversify supply chain. that's the biggest source of optimism. we also see the different southeast asian countries competing for those investments. that's resulting in better outcomes for investments and consumers. even the diversity in the region, which is do you see this coming into? generally you're looking at the sectors where the supply chains are bifurcating more quickly. things like semiconductors, data centres, some of the more sensitive areas where solar panels, electric field goals, batteries for them were also seeing areas where you can couple the development of the

a new report from business consulting firm bain and company found that by 2030, gen z consumers willone third of luxury purchases. millennials will account for about half of the purchases. brand loyalty, though, is not important. as important to these younger buyers. a majority of them say that they would switch their favorite brand if they found another that was cheaper and equal or higher quality, and analysts say tiktok also shows that these younger consumers also are more likely to switch brands to keep up with the latest trends. i'm pam cook. let's look at your dollars and cents. >> thank you to the oakland unified school district and northeastern university came together to celebrate a new partnership that's giving graduates a full ride scholarship. at least seven graduates from high schools across oakland received the northeastern university oakland opportunity scholarship this year, based on their academic achievements and other criteria. >> for me, this opportunity is not just to help me like alleviate financial burden, but also opens doors to experiential learning opportuni