that is why some people don't like that i repeat things, that i will restate, luke, bakary state, louvery frustrating. i heard you the seven-time, i didn't need at the 17th. that is because we are starting here, and going here. i need to ensure that we are all there, every step. the weird or the topic, the more unfamiliar the proper nouns are, i think the more that you have to pay attention to the way you tell the story. by the time we get to the point of it, it's like, oh, it comes together, i've got it. my shorthand for myself is that by the time we get to the end of the story, i want you to be able to tell it to well enough that you could tell someone else. i want you to get, it so you can tell my story. that's what i'm trying to do. >>> what are changes you have made to your method in process, and in final versions over the course of the long career you have had doing this? >> the a block is getting longer. that if you represent one of our advertisers, i'm particularly sorry. it is a real consequence. like i said, i do have this one gear brain. i don't think that i have changed ve