quarterbacks for the next 24 months and helping you with the full range of grief and estate needs and bakley with time, money and stress when the in, vittable happens. being, ai has come to the funeral business and it's come through everything else. >> combined with the right amounts of human touch. we let machines do what machines do well like financials and taxes, et cetera when it comes to the administration. and let humans do what humans do best is showing up and being on the other side of the line and showing up with compassion. >> speaking of being human, is it hard to work at a business that fundamentally every single day is about death and grieving? everybody says do what you love, but nobody loves death. >> absolutely. i think it's inevitable. we do what we love because we are helping empowering families through loss. we don't see ourselves in the death industry at all, actually. death happens and we get to support families afterwards. so we are in the family care business and the same industry of maternity and care giving and fertility benefits that popped up in the last decade to