. >> only one problem -- young baldy is not the firstborn son. >> he went to his dad and said, "hey,, i'd like to take over this part of this businesses," and his father said, "absolutely not." >> not? >> not, because back in sicily, the oldest son inherits everything, so baldasare knew that he could work his whole life anything of his own. >> at the age of 21, he got on the ship, landed in the port of boston, and got a job as a subway digger. >> baldasare learns a lot about excavation, but he still dreams of starting a citrus empire. so in 1904, he sees an ad offering cheap farmland in fresno, california. >> "go west, young man." you'll make a fortune. come up to the valley, where the land is really cheap. >> he cobbles together his savings and heads out west. >> he put down $10 gold coin down payment, for about 80 acres. >> they must have seen him coming because they sold him 80 acres of hardpan. >> hardpan is what they call the fields of silt, sand and clay, 5 feet thick, tough as concrete, no good for citrus farming. >> he was pretty devastated, realizing, "what did i just buy?"