guest: it turns out that ballston, if you measure it by intensity of fan interest, boston is the no. 1 baseball market in the country. and you see a lot of market by market variation in interest in sports. the boston and providence, rhode island, red sox markets, -- then you have st. louis, philadelphia. host: why on your chart have -- does major-league baseball have a really small circle as opposed to the olympics or college football or nfl? guest: our circles are based on percentage of american to say they are very interested in the sport. major league baseball is one of the top tier sports. 14% -- ballston, 41% said they are very interested. host: if you are a political consulting would say to candidate x or y, a democrat or republican, as advertise on boston red sox television? guest: yes, i did that for mitt romney during his campaign. the problem is, as a media buyer, popular sports are expensive on cost per thousand basis. host: what about sports web sites? is that a place for political ads? guest: yes, definitely. when i talk about advertising, i just don't mean on broadcast