in this store the only options for protein were eggs, balonga or this bacon which expires in less thank. >> a bad type of meat or whatever and get your greens or something and they are wilted or sour and too long in the package so it's almost a non-win situation really. >> reporter: a win is what whole foods market is trying to create. the national chain opened a detroit store in june despite skepticism how could an up scale organic place survive where the death of heart disease is 50% higher than the u.s. average? >> regardless of what some demographic studies may show our shoppers are here in detroit. >> reporter: it appears to be paying off. the parking lot is full and the check outlines are packed. some shoppers drove more than ten miles to get here saying nutrition is worth the higher price point. obviously it's not possible for one grocery store to feed a city so many detroiters rely on unique grass root needs for getting fresh fruits and vegetables, peaches and greens is a service that offers residents fresh produce. >> going up and down the streets like an ice cream truck and w