michael phelps. most medals ever. >> it's great he's from baltimore. >> reporter: baltimore bullet michael phelps becomes the most decorated olympic athlete ever. >> i get very emotional about it. >> reporter: his star power has endured for years. now he's expected to gain even more exposure with a broader appeal. >> miss marketability is going to go -- his marketability is going to go through the roof. a lot of the concentration in london is on phelps. >> reporter: phelps has appeared in ads like this one for under armor. >> he'll be everywhere, and he should be everywhere. >> reporter: john ma roon says phelps will broad -- maroon says he will broaden his appeal to athletic endorsers and non46 athletic endorsers. >> anybody that wants to tie themselves to patriotism and sports, and then there are the other ones that are more consumer-driven that can play off of him because people really like him. >> reporter: fans are getting a glimpse of the world's greatest olympian however they can. >> he deserves it. he's sacrificed a ton and he's worked very hard. >> reporter: john maroon says phelps' biggest challenge will be to re

to congratulate michael phelps, most medals we've ever seen. >> it is so amazing that he's from baltimore. >> reporter: winning a silver and gold medal in london tuesday, baltimore bullet michael phelps becomes the most decorated olympic athlete ever. >> i get very emotional about it. i really tear up when i watch the races. >> reporter: his star power has endured for years. now he's expected to gain even more exposure with a broader appeal. >> his marketability is going to go through the roof. getting a lot of attention now. the focus is on london. focus is largely on michael. >> reporter: already considered one of the most marketable athletes in the world, phelps has appeared in ads like this one, for underarmour. >> he is everywhere. and he should be everywhere. >> reporter: marketing expert john maroon says phelps will broaden his appeal to athletic endorsers and not athletic endorsers as well. >> anybody who wants to tie themselves to greatness, athleticism, patriotism, the speedos, the swim wear and the underarmour. but then there's going to be the other one. that is more consumer driven. people have come to like michael and root for him. >> reporter: for now, fa

. >> another record for the baltimore bullet. michael phelpsps bringing in the gold. >> fans are flying high. theere's a live look at olympic cauldron in londonre

. >>> another med for baltimore bullet michael phelps. it's hard to believe, but the first individual gold game in london is happening again. he won the 200 individual medley, beating rival ryan lochte. this is his fourth medal in the games and really pictures a sport as the most decorated olympian in history. today phelps competes in the 100 fly and the semifinals of the 4x100-meter medley relay and the men's team qualified. that race is tomorrow. >>> how about gymnastics, was this fun to watch? gabby douglas so cute, lived up to her name, the flying squirrel. her dpraffity-defying performance won her the first- ever gymnastic goal for an african-american teammate. aly fell short of the bronze. dplaitions to the women's gymnastics team. >>> as it stands right now, the u.s. is leading china in the overall medal count with 37, china has 34 and we are tied with 18 dpleelds. today right now the track and field events, they start the women's 100-meter dash trials. they are this morning and the women's soccer team is going to take on new zeala

michael phelps, most medals we've ever seen. >> it's so amazing he's from baltimore. >> winning a silver and gold medal in london tuesday, baltimore bullet michael phelps becomes the most decorated olympic athlete ever. . >> i get very emotional about it. i tier tier -- i tear up. >> now he's expected to gain more exposure with a broader appeal. >> his marketability is going to go through the roof. he's getting a lot of attention out of the focuses on london, the focus is largely on michael. >> already considered one of the most marketable athletes in the world phelps has appeared in ads like this one for underarmor. >> he'll be everywhere and he should be everywhere. >> marketing expert john maroon says phelps will broaden his appeal to athletic endorseers and nonathletic endorseers as well. >> anybody that wants that tie themselves to greatness, the swim wear and the underarmors, but then there's going to be the other ones that are more consumer driven that you can playoff because people really have come to like michael and root for him. >> for now fans are getting a glimpse at the world's greatest olympian however they can. >> he dese

michael phelps. most medals we've ever seen. >> it's so amazing that he's from baltimore. >> reporter: winning a silver and gold medal in london tuesday, baltimore bullet michael phelps becomes the most decorated olympic athlete ever. >> i get very emotional. really tear up when i watch the races. >> reporter: his star power has endured for years. now he's expected to gain even more exposure with a broader appeal. >> his marketability is going to go through the roof. he's getting a lot of attention now. the focus is on largely on michael. >> reporter: already considered one of the most marketable athletes in the world, phelps has appeared in ads like this one for underarmour. >> he'll be everywhere. and he should be everywhere. >> reporter: marketing expert john maroon says phelps will broaden his appeal to athletic endorsers and nonathletic endorsers as well. >> anyone who wants to tie them to athleticism, patriotism, the speedos, the swim wear and the underarmour. and then there's going to be the other ones. people really have come to like michael and root for him. >> come up, michael. come up. >> reporter: for now, fans are getting a glimpse of the

plus, leading the charge, the baltimore bullet, michael phelps wins another gold in london. >> takinga live look outside, the sun is up and the temperatures are rising with it. so, how high will it go? meteorologist tim williams has the answer in his first warning weather forecast. >> eyewitness news saturday morning starts now. >>> good morning. welcome back to eyewitness news saturday morning. it is 7:01. i'm gigi barnett. >> i'm meteorologist tim williams. we have been watching temperatures this morning hovers around 80 degrees. >> hovering and humid. >> yes. the humidity is the key right now when you go outside. we talked about the challenges. the entire crew is dealing with steamy windows and just defoggers and just -- wipers. >> look at that? >> i know, can you see the drop on your screen, gigi. >> that would annoy me. the cameras have moisture issues this morning. it is a hot and humid one. the temperatures around 77 degrees. right now at bwi marshall. the 7:00 temperature will go up. 79 in ocean city, that has been at 8y at -- 80 at times. and hit and miss showers. the day tim

let's go to vytas with the extended forecast. 3 michael phelps does something for the first time in london... the baltimore bullet'sest accomplishment...next in sports unlimited... 3 @ that's... all... for the late edition,... i'm jeff barnd...///. here's... bruce cunningham ...with sports unlimited. the legend of michael phelps still has a new chapter or two left...he wrote another today, by winning gold in the pool in . london.... phelps won his first individual gold in the london games when he won the men's 200 individual medley...his 16th gold and his 20th overall medal...both of which are olympic records...amd to make it even sweeter: he beat his top rival, ryan lochte, to take the gold. usa basketball with a historic win over nigeria...that is not a typo...they won 156-73... an 83-point victory...the 156 poonts is a new olympic record...baltimore's own carmelo anthony set an american record with 37 points on 10-of-12 shooting from the 3 point line...the u-s as a team shot 71 percent from the floor and broke an olympic mark with 29 3 pointers... nigeria only made 28 field goals...their next game is saturday ag

the olympics are full of nicknames, you have the lightning bolt and michael at baltimore bullet phelpsty to get to an olympic games. none more so than oscar pistorius who doesn't put on track shoes to run, he puts on track legs. pistorius was born with deformed lower limbs. his legs amputated below the knee. the carbon fiber blades he now uses are common on the paralympic circuit. but now, after a long court battle, pistorius has won the right to run in the regular olympics against the best able-bodied runners in the world. and the question is, is it fair? not to him, to them. do the legs actually give him an advantage? do they make him faster? it's an allegation for which he has a ready answer. >> if it was such a technologically advanced piece of equipment as they claim it is, why isn't everybody running close to the times that i'm running on it. >> pistorius' times are good but not that good. he was given special dispensation to race here by the ioc. some wonder if his times were a few seconds better, would he still be running? as long as his is a story of determination, not a threa

are those who will make the case that michael phelps is the greatest olympian ever...after what happened today...there is now documented proof...the baltimore bulletecame the games' alltime leader in me. medals... phelps tied the record this afternoon by getting a silver in the men's 200 meter butterfly...and then later today, picked up a gold as a member of the us 4x200 meter relay team...he passes larina latynina, a soviet gymnast, for the alltime lead with 19 career olympic medals... phelps' 15 gold medals are already an olympic record back home...ravens training camp grinds on out in owings mills...today, they got some news that was not a surprise, but certainly bad news nonethel. nonetheless.. 3 they learned that tight end dennis pitta will have to have surgery to repair a broken bone in his right hand...and they wasted no time..pitta went under the knife today and will likely miss the entir pre-season, but the good news is he's only expected to need 4-6 weeks recovery time, which means there's at least a chance he could be ready to go when the ravens open the season september 10th..pitta suffered the injury monday blocking on a running play.

. >>> he's known as the baltimore bullet and the most decorated olympian of all time and preparing to swim in the last individual race of his olympic career. michael phelps will swim the 100 meter butterfly later this afternoon. yesterday he beat out ryan lochte in the 200 individual medley do win his first individual gold medal at these london games. his final olympic race will be as a member of the u.s. relay team tomorrow. >>> another u.s. olympic athlete walked away with a gold yesterday. 16-year-old gabby douglas won the all around competition in women gymnastics being the first african american woman to win the all around title. >>> the labor department issues a better than expected jobs report. the unemployment rate is still pretty high. >> u.s. employers added 163,000 jobs in july, which was 63,000 more than expected. it was the biggest hiring waive since february. a government survey of households showed more people are actively looking for work. that pushed the unemployment rate to 8.3%. the stock market wasser ner guised by the -- was energy guised by the up tick in hiring. a trader says the job reporter will impact what the federal reserve ma

the man known as the baltimore bullets has broken the bank yet again and let's not choke up with dmitri in our sports studio that so dimitri how many medals make up michael phelps record haul right now well you know the greatest ever with twenty twenty medals overall and sixteen of them are girls that's probably in all this time. phelps is going to take part in some more events during the last two days of competition in this swimming pool in london so also tonight and tomorrow if he's able to pick up some more on not all right we'll be watching thank you dmitri very much indeed and from olympic dreams to olympic screams public anger is growing and overspending on big games and daniel is here at the business desk with more daniel limbic organizers are feeling the heat for cost overruns is fueling further resentment among taxpayers of the news the host countries recession has deepened alters a little smith has the story. there's no doubt their lympics have been more expensive than it was first thoughts even officially the budget quadrupled and some reports say it's increased by as much as ten times from three point eight billion dollars to thirty eight billion an

michael phelps, here it is. he heads into retirement with another gold in the last race of his olympic career. the baltimore bullet and three teammates winning gold in the four by 100-meter medley relay. his trademark butterfly stroke that made him famous at the sydney olympics 12 years ago. this is his 18th gold medal and 22ndnd medal overall. the most decorated olympian of all time. >> rick: congratulations. coming up in a brand-new episode of fox files, the harrowing tale of a mass kidnapping that stunned the whole world. how a school bus carrying 26 school children vanished without a trace back in 1976. >> arthel: president obama and governor mitt romney using the new jobs report to their advantage. but with the unemployment continuing to rise, which side will voters side with? >> we've had 42 straight months with unemployment over 8%. this was the president who said that if we passed his stimulus bill, we'd never go above 8%. we've been above it for 42 straight months! that's 2 million americans -- 23 million americans out of work or underemployed ♪ ♪ i want to go ♪ i want to win [ breathes deeply ] ♪ this is

michael phelps smashing the record books winning his 19th olympic medal. a chance at history being made again this morning as the bullet from baltimore gets back in the pool.me sex marriage has some black as the past tors taking aim at president obama. one says what he wants black voters to do in november. >>> and hotmail is replacing with with outlook. when wl users have to make the switch? >> reporter: cuba gooding, jr., is a wanted man. new orleans have a warrant out for him after an apparent altercation with a bartender. what happened to make him snap? newsroom starts now. good morning to you. thank you for joining us. i'm carol costello. happening now, chick-fil-a appreciation day has become a fight for religious freedom. today, hundreds of thousands say they will show support for the c.o.o., dan cathy and his stand against same sex marriage including the reverend billy graham who is in poor health. a staffer will deliver chicken and waffle fries to his home. george howell is in georgia at a chick-fil-a. good morning. >> reporter: carol, good morning. we have already heard from some high profile people like ed holmes from "the office." he tweeted abou