sorry banijay, i should say.much tv power resting in the hands of a company like yours, banijay? well, i think what you have to remember is that we do operate 120 production companies in 20 territories. that's where we physically produce content. and for a large part of the rest of the world, where we don't have production entities, we licence the right to produce shows or licence shows that are already made. we are governed by broadcasting standards in each of those territories. and whatever you say about content and how you consume content and audience in any market tells you what they want to watch. and there is culture. culture tastes are so specific to every territory. and that will never change. that is why many of these global streaming companies who will come under pressure to have quotas on them, they already know to be successful on a global footprint, they've got to be telling stories that are very relevant to local audiences in those local markets. so i think the audience dictates. surely size does ma

plus french media giant banijay licenses many of the uk�*s favourite tv shows from masterchef to peakyis the bbc�*s disinformation reporter and cathy payne is the chief executive of banijayee rights. in overseas a mammoth roster of programmes from black mirror, keeping up with the kardashian to masterchef.